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Ongoing Ecommerce Support, Traffic & Growth Strategies Designed To Help Your Shopify Store Scale
Your Strategic Marketing Partner
At Wellness Marketing, we don’t believe in random marketing or disconnected services.
We work alongside businesses as a strategic marketing partner, helping create clear direction, stronger visibility, and connected systems designed to support long-term growth.
Every service we offer is designed to work together as part of a larger marketing ecosystem, combining strategy, content, advertising, automation and optimisation to help your business grow with purpose and consistency.
We’re here to bring back the human connection in digital marketing.
Our mission is to deliver down-to-earth, transparent, and effective marketing solutions that empower business owners to grow with confidence. We focus on creating real results while keeping our approach simple, strategic, and affordable.
Every business is unique, and so is our approach.
We take the time to understand your goals, challenges, and long-term vision, then craft customised strategies that move your business forward.
We don’t believe in cookie-cutter solutions. We believe in evolving, adapting, and innovating to ensure our clients always get the best possible outcome.

We work as your strategic marketing partner, not just another agency
We focus on long-term growth, not random marketing tactics
We build connected marketing ecosystems designed to work together
We combine strategy, systems, automation, and visibility under one roof
We create clear, scalable marketing processes that support business growth
We believe strong communication and real partnerships matter
Wellness Marketing is led by two powerhouse entrepreneurs, Kelley and Lisa, who share one mission:
to help brands grow sustainably, authentically, and with heart.

I’m Lisa, a digital marketer and entrepreneur dedicated to helping businesses grow with strategy, heart, and impact. Over the past five years, I’ve guided brands across industries to expand their visibility, generate real results, and build thriving digital ecosystems that last.
Lisa Flanagan
CEO

I’m Kelley, a serial entrepreneur who’s built multiple online businesses from the ground up. My approach is shaped by real-world experience and a global perspective gained through years of travel and working across different markets. I focus on strategy, systems & operations, bringing a holistic approach to marketing that aligns every part of the business and prioritises what drives real results.
Kelley Davies
COO
Generate consistent leads and visibility through strategic paid advertising campaigns.
Capture high-intent customers actively searching for your services online.
Improve your visibility on Google and attract long-term organic traffic.
Streamline your business with automated systems, pipelines, and customer journeys.
Create high-converting websites and landing pages designed to support growth.
Professional photo and video content created to support your social media, advertising, and overall brand presence.
Build authority and share your message through professionally produced podcasts tailored to your brand and audience.
Strategic content and persuasive copy designed to strengthen your brand, improve SEO, and drive engagement.
Nurture leads, build trust, and stay connected with your audience strategically.
Professional content designed to increase visibility, engagement, and brand authority.
Build brand presence, consistency, and audience engagement across your platforms.
Build brand presence, consistency, and audience engagement across your platforms.
Launching your Shopify store is only the beginning.
Once your website is live, the real focus becomes driving traffic, improving customer experience, increasing conversions, and building systems that help turn visitors into long-term customers.
At Wellness Marketing, our Shopify Growth Packages are designed to help ecommerce businesses continue growing long after launch through a combination of ongoing store support, paid advertising, SEO, optimisation, and ecommerce strategy.
Whether you need help maintaining your Shopify store, running Meta or Google Ads, improving visibility through SEO, or creating a more connected ecommerce growth system, our team works alongside you to help support sustainable online growth over time.
Rather than offering disconnected services, our approach focuses on creating a complete ecommerce ecosystem designed to help your Shopify store remain updated, visible, optimised, and positioned for long-term success.
A successful Shopify store requires more than just a great website. Long-term ecommerce growth comes from consistently maintaining your store, attracting the right traffic, improving customer experience, and continuously optimising performance over time.
Our Shopify Growth Packages are designed to:
• Maintain and optimise your Shopify store
• Keep your website updated and functioning smoothly
• Drive more targeted traffic to your store
• Increase visibility through paid advertising and SEO
• Improve customer experience and conversion opportunities
• Support product launches and promotional campaigns
• Create stronger long-term ecommerce growth systems
• Help scale your Shopify store sustainably over time
At Wellness Marketing, we believe successful ecommerce growth comes from having multiple systems working together strategically, not just running occasional ads or making random updates to your store.
That’s why our Shopify Growth Packages are designed to combine ongoing support, traffic generation, optimisation, and long-term growth strategies into one connected ecommerce ecosystem.
Our approach focuses on helping your Shopify store:
• Stay updated and functioning smoothly
• Continue improving customer experience
• Attract more qualified traffic
• Increase visibility online
• Support stronger conversion opportunities
• Build sustainable long-term ecommerce growth
Every growth strategy we create is built around:
Support → Optimise → Grow → Scale
Rather than taking a “set and forget” approach, our team works proactively behind the scenes to continuously support, refine, and improve your ecommerce ecosystem over time
Keeping your Shopify store updated and functioning smoothly is an important part of long-term ecommerce growth.
Depending on your package, ongoing support may include:
• Shopify store health checks
• Theme and app updates
• Broken link and functionality checks
• Checkout testing
• Mobile responsiveness reviews
• Speed and usability reviews
• Minor store updates and support
Our goal is to help ensure your Shopify store remains functional, professional, and ready to support ongoing sales and customer experience.
As your ecommerce store grows, keeping products, collections, and navigation organised becomes increasingly important.
Depending on your package, support may include:
• Product uploads and updates
• Product formatting and organisation
• Product variations setup
• Collection organisation and merchandising
• Navigation and menu updates
• Product launch support
• Promotional product updates
This helps create a smoother shopping experience while keeping your store current and organised.
Your Shopify store should evolve alongside your promotions, campaigns, and business growth.
Depending on your package, support may include:
• Homepage banner updates
• Promotional section updates
• Landing page content updates
• Policy or content page edits
• Announcement bar updates
• Seasonal or promotional campaign updates
• Minor content and store changes
This helps keep your store feeling active, updated, and aligned with your current marketing activity.
Traffic generation is one of the biggest drivers of ecommerce growth.
Depending on your package, your Shopify Growth Package may include:
• Meta Ads management
• Google Ads management
• Product catalogue advertising
• Retargeting campaigns
• Audience targeting and optimisation
• Ecommerce ad strategy
• Ad copywriting and creative direction
• Budget and performance monitoring
• Monthly reporting and insights
Our advertising strategies are designed to help bring more qualified traffic and customers to your Shopify store.
Long-term organic visibility plays an important role in sustainable ecommerce growth.
Depending on your package, SEO support may include:
• Keyword research
• Product and collection SEO improvements
• On-page optimisation
• Image optimisation
• SEO-friendly content support
• Blog content creation
• Search Console and Analytics reviews
• Ongoing SEO reporting
This helps strengthen your store’s visibility and long-term search performance over time.
Successful ecommerce growth comes from continuously improving the customer experience and shopping journey.
Depending on your package, this may include:
• Basic conversion optimisation recommendations
• Cart and checkout reviews
• Customer journey recommendations
• Product bundling recommendations
• Average order value strategies
• Collection merchandising improvements
• Promotional campaign support
Our focus is on helping your Shopify store continue improving and growing strategically over time.
Ecommerce growth requires continuous monitoring, optimisation, and refinement.
Depending on your package, reporting and optimisation may include:
• Monthly performance reviews
• Store, ads, and SEO reporting
• Traffic and conversion insights
• Growth recommendations
• Ongoing strategy refinement
• Priority support where applicable
Rather than taking a “set and forget” approach, our team works proactively to help support long-term ecommerce growth and performance improvements over time.
Our Shopify Growth Packages are designed to support businesses at different stages of ecommerce growth, from ongoing store maintenance through to traffic generation, SEO, and long-term ecommerce scaling.
Each package builds on the previous level, allowing your ecommerce ecosystem to grow alongside your business, visibility, and sales goals.
Whether you already know which package is right for your business or would like guidance choosing the best option, we’re here to help.
You can select your preferred package above to get started, or book a discovery call with Lisa to talk through the best strategy for your business growth.
Growing a successful Shopify store requires ongoing attention, optimisation, and strategic support over time.
At Wellness Marketing, our Shopify Growth Packages are designed to provide continuous support behind the scenes while helping your ecommerce store attract more traffic, improve customer experience, and support long-term online growth.
Rather than taking a “set and forget” approach, our team works proactively each month to maintain, optimise, and support your Shopify ecosystem based on your selected package and business goals.
1. Onboarding & Account Access
Once your package is approved, our team begins onboarding and securely connects to the platforms required to manage and support your Shopify growth strategy.
This may include access to:
• Shopify
• Meta Business Manager
• Google Ads
• Google Analytics
• Google Search Console
• Email marketing platforms
• Other ecommerce tools and integrations
2. Store & Growth Strategy Review
Before implementation begins, our team reviews your:
• Shopify store structure
• Customer journey and user experience
• Product collections and organisation
• Existing marketing activity
• Traffic sources and visibility
• Ecommerce goals and growth opportunities
This helps us identify priorities and create a strategic roadmap aligned with your selected package.
3. Shopify Store Support & Optimisation
Your Shopify store receives ongoing maintenance, support, and optimisation designed to help keep the store functioning smoothly and professionally.
Depending on your package, this may include:
• Product updates
• Collection organisation
• Promotional updates
• Theme and app reviews
• Mobile responsiveness checks
• Checkout testing
• Store usability improvements
4. Traffic & Visibility Growth
For packages that include marketing services, our team begins implementing traffic and visibility strategies designed to attract more qualified visitors to your Shopify store.
Depending on your package, this may include:
• Meta Ads management
• Google Ads management
• Product catalogue advertising
• Retargeting campaigns
• Ecommerce SEO optimisation
• Blog content creation
• Keyword targeting and optimisation
5. Ongoing Monitoring & Optimisation
Ecommerce growth requires continuous refinement over time.
Our team proactively monitors:
• Website functionality
• Campaign performance
• Traffic trends
• Customer behaviour
• Conversion opportunities
• SEO visibility
• Store usability and experience
This allows us to identify opportunities and continue improving your ecommerce ecosystem month after month.
6. Reporting & Growth Recommendations
Depending on your package, you’ll receive ongoing reporting and strategic insights designed to help you understand your store performance and growth opportunities.
This may include:
• Store performance snapshots
• Paid advertising reporting
• SEO reporting
• Traffic and conversion insights
• Growth recommendations
• Quarterly strategy reviews
Our goal is to ensure your Shopify store continues evolving, improving, and growing alongside your business long-term.
Every Shopify Growth Package begins with a structured onboarding phase designed to ensure your store, marketing platforms, and growth systems are set up correctly from the beginning.
This stage allows our team to review your current ecommerce setup, identify opportunities for improvement, and prepare the systems required to support your ongoing growth strategy.
During onboarding, our team may:
• Connect and review your Shopify store
• Review your current customer journey and user experience
• Audit products, collections, and navigation structure
• Configure or review Meta Ads and/or Google Ads accounts
• Review analytics, tracking, and conversion setup
• Audit SEO foundations where applicable
• Review app integrations and store functionality
• Identify immediate optimisation opportunities
• Establish reporting and communication processes
This onboarding stage also helps us prioritise the most important areas of focus based on your selected package and current stage of ecommerce growth.
To ensure the process runs smoothly, timely communication, approvals, and access to required platforms are important throughout onboarding and ongoing management.
Our goal is to create a strong operational and strategic foundation that allows your Shopify growth ecosystem to run efficiently moving forward.
Successful ecommerce growth is never a one-time task.
As your Shopify store evolves, your products, customer behaviour, traffic sources, promotions, and growth opportunities will continue changing over time. That’s why ongoing optimisation plays such an important role in long-term ecommerce success.
At Wellness Marketing, our team works proactively behind the scenes to continuously monitor, refine, and improve different areas of your ecommerce ecosystem based on your selected package.
Depending on your package, ongoing optimisation may include:
• Shopify store usability improvements
• Product and collection optimisation
• Customer journey recommendations
• Mobile experience reviews
• Promotional and campaign support
• Meta Ads optimisation
• Google Ads optimisation
• Ecommerce SEO improvements
• Conversion opportunity reviews
• Product merchandising recommendations
• Traffic and visibility analysis
• Store performance reviews
Rather than simply maintaining your store, our goal is to help your ecommerce ecosystem continue improving strategically over time through a combination of support, visibility, optimisation, and long-term growth thinking.
To ensure clarity around scope and ongoing support expectations, the following services are not included within standard Shopify Growth Packages unless otherwise agreed.
🚫 Full custom Shopify development or advanced coding
🚫 Custom app development
🚫 Professional product photography or videography
🚫 Large-scale product uploads beyond package inclusions
🚫 Full website redesigns or major layout rebuilds
🚫 Branding or logo design services
🚫 Copywriting beyond agreed support scope
🚫 Email marketing campaign management
🚫 Third-party app subscription fees
🚫 Shopify subscription fees or billing
🚫 Inventory management systems or ERP integrations
🚫 Marketplace management outside Shopify (Amazon, eBay, etc.)
🚫 Advanced automation or CRM builds outside agreed scope
🚫 24/7 support or emergency response services
Additional requests, advanced ecommerce functionality, or work outside the agreed monthly package scope can absolutely be quoted separately where required.
Our goal is always to maintain clear expectations, structured support processes, and realistic delivery timelines while continuing to support your ecommerce growth long-term.
Successful ecommerce growth works best as a collaborative partnership between your business and our team.
To help ensure smooth delivery and ongoing optimisation, clients are responsible for:
• Providing required platform access and permissions
• Supplying product information, imagery, and promotional content where required
• Reviewing and approving campaigns, updates, or recommendations within reasonable timeframes
• Communicating upcoming launches, promotions, or major business changes
• Maintaining active Shopify subscriptions and required third-party subscriptions
• Maintaining advertising budgets where applicable
• Providing timely communication and feedback throughout the service period
Clients understand that delays in approvals, communication, or access may impact implementation timelines and campaign performance.
We also encourage clients to remain actively involved in understanding their store performance, customer behaviour, and growth priorities so we can continue refining the ecommerce strategy together over time.
At Wellness Marketing, our Shopify Growth Packages are designed to support long-term ecommerce growth through a combination of store optimisation, traffic generation, paid advertising, SEO, and ongoing strategic support.
However, no agency can ethically guarantee:
• Specific sales figures
• Exact ROAS results
• Guaranteed conversions
• Guaranteed rankings
• Overnight ecommerce growth
Ecommerce performance can be influenced by many external factors including:
• Product demand
• Pricing strategy
• Competition
• Advertising budgets
• Website usability
• Customer experience
• Product-market fit
• Seasonal trends
• Creative performance
• Industry conditions
Our focus is on helping create:
• Stronger ecommerce foundations
• Better customer experiences
• Increased visibility and traffic
• Ongoing optimisation opportunities
• More strategic long-term ecommerce growth systems
Successful ecommerce growth is typically built through consistency, optimisation, testing, strategic marketing, and ongoing refinement over time rather than quick wins or short-term tactics.
Shopify Growth Packages are ongoing monthly services designed to support long-term ecommerce growth, optimisation, and store performance over time.
Unlike a one-time website build, ongoing growth strategies require continuous refinement, testing, maintenance, and optimisation to support stronger visibility, customer experience, and sales opportunities.
As a general guide:
• Initial onboarding and setup typically takes 1–2 weeks
• Store support and maintenance tasks begin during onboarding
• Paid advertising campaigns may begin within the first 1–2 weeks depending on approvals and setup requirements
• SEO improvements and organic visibility growth typically develop progressively over several months
• Ecommerce optimisation and growth strategies evolve continuously over time based on performance and opportunities
Timeframes and growth progression may vary depending on:
• Current store condition
• Advertising budgets
• Product range and inventory
• Competition within your industry
• Existing traffic and visibility
• Website usability and customer experience
• Approval turnaround times
• Seasonal demand and promotional periods
Our goal is to create sustainable ecommerce growth through consistent optimisation, support, and strategic long-term improvements.
Our Shopify Growth Packages are designed to provide ongoing support, optimisation, and strategic ecommerce growth assistance, however there are several important factors clients should understand before commencing ongoing services.
• Shopify subscription fees remain the responsibility of the client and are billed directly through Shopify
• Paid advertising budgets for Meta Ads and Google Ads are separate from management fees and are paid directly to the advertising platforms
• Certain Shopify apps, integrations, or third-party tools may involve additional subscription costs paid directly by the client
• Ongoing growth results can be influenced by factors including product demand, pricing, competition, branding, customer experience, advertising budgets, and traffic quality
• Ecommerce growth is a long-term process that requires ongoing optimisation, consistency, and strategic refinement over time
• Delays in approvals, access, product information, or communication may impact campaign timelines and implementation
• Included monthly update hours apply to minor content and store updates only and do not include major redesigns or advanced development work
• SEO improvements and organic visibility growth typically require ongoing optimisation over an extended period of time
• Advertising performance may fluctuate based on market conditions, competition, seasonality, creative performance, and customer behaviour
At Wellness Marketing, our goal is to work alongside your business as a long-term ecommerce growth partner, helping support your Shopify ecosystem through ongoing maintenance, optimisation, traffic generation, and strategic growth support over time.
At Wellness Marketing, we understand that building a successful Shopify store is about far more than simply creating a website. Your ecommerce store needs to:
• represent your brand professionally
• create a seamless customer experience
• support conversions and online sales
• function smoothly across all devices
• and create strong foundations for long-term growth
That’s why our approach combines strategy, ecommerce experience, design, functionality, and growth-focused thinking into every Shopify build we create. Businesses choose to work with us because:
• We take a strategy-first approach to ecommerce
• We focus on customer experience and usability
• We build stores designed to support conversions and growth
• We understand how Shopify fits into a larger marketing ecosystem
• We combine design, functionality, SEO, and growth strategy together
• We provide clear communication and structured processes throughout the project
• We genuinely care about helping businesses grow long-term
Rather than building generic online stores, we create Shopify websites designed to feel aligned with your brand, support your business goals, and create a strong ecommerce foundation that can continue growing alongside your business over time.

Our Shopify Growth Packages are ongoing monthly support and marketing services designed to help your ecommerce store continue growing after launch.
Depending on the package you choose, this can include:
• Shopify maintenance and support
• Product and content updates
• Meta Ads or Google Ads management
• Ecommerce SEO
• Store optimisation
• Growth strategy and reporting
The goal is to help your Shopify store remain updated, visible, optimised, and positioned for long-term growth.
Launching your Shopify store is only the first step.
Once your website is live, ongoing growth comes from:
• Driving traffic
• Improving customer experience
• Updating products and promotions
• Optimising conversions
• Running advertising campaigns
• Improving visibility through SEO
Without ongoing optimisation and support, many ecommerce stores struggle to grow consistently long-term.
Absolutely.
Some business owners prefer to manage their own store, while others prefer having a team supporting the technical, strategic, and marketing side of the business.
Our packages are designed to provide ongoing support for businesses that want help maintaining and growing their ecommerce ecosystem over time.
Each package is designed for a different stage of ecommerce growth.
Shopify Care & Confidence
Focused on:
• Store maintenance
• Updates
• Product support
• Basic optimisation
• Ongoing assistance
Shopify Growth Partner
Includes everything in Care & Confidence plus:
• Meta Ads OR Google Ads management
• Paid traffic growth strategies
• Ecommerce campaign management
Shopify Scale & Sales Engine
Includes everything in the previous packages plus:
• SEO support
• Ecommerce optimisation
• Long-term visibility growth strategies
• Advanced growth support
No.
Advertising budgets for Meta Ads and Google Ads are separate and paid directly to the advertising platforms.
Your package fee covers the management, strategy, optimisation, reporting, and support provided by our team.
Both can be extremely effective, but they work differently.
Meta Ads
Best for:
• Brand awareness
• Product discovery
• Retargeting
• Visual product marketing
• Impulse purchases
Google Ads
Best for:
• High-intent searches
• Shopping campaigns
• Capturing customers actively searching for products
The best option depends on your products, audience, goals, and ecommerce strategy.
No problem.
Additional advertising services can absolutely be added to your package and tailored to your ecommerce growth goals.
Many established ecommerce brands eventually combine:
• Meta Ads
• Google Ads
• SEO
• Email marketing
• Conversion optimisation
to create a more complete growth ecosystem.
This depends on your package level.
Shopify Care & Confidence
Up to 5 product updates per month
Shopify Growth Partner
Up to 10 product updates per month
Shopify Scale & Sales Engine
Up to 20 product updates per month
Additional updates can also be quoted separately if required.
Minor content updates may include:
• Homepage banner changes
• Promotional updates
• Text edits
• Product image updates
• Policy page edits
• Announcement bar updates
• Small store adjustments
Major redesigns or advanced development work are not included within standard monthly packages.
SEO helps improve your store’s visibility and search performance over time, however SEO is a long-term strategy and results can vary depending on competition, products, website authority, and ongoing optimisation.
Our SEO support focuses on creating stronger foundations and improving long-term organic visibility progressively over time.
This depends on the services included in your package.
• Store support improvements may happen immediately
• Paid advertising results can begin within weeks depending on optimisation and budget
• SEO growth typically develops over several months
• Ecommerce optimisation is an ongoing process of testing and refinement over time
Sustainable ecommerce growth is usually built gradually through consistent optimisation and strategic improvements.
Yes.
Depending on your package, we can assist with:
• Product launch support
• Promotional campaigns
• Homepage updates
• Collection updates
• Advertising campaigns
• Ecommerce growth recommendations
This helps ensure your store stays aligned with your marketing activity and promotions.
During onboarding, our team:
• Reviews your Shopify store
• Audits customer experience and usability
• Reviews products and collections
• Connects advertising and analytics platforms
• Reviews SEO foundations
• Identifies optimisation opportunities
• Establishes reporting and communication processes
This helps us create a strategic roadmap for your ecommerce growth moving forward.
That’s completely fine.
If your Shopify store requires:
• Advanced development
• Custom coding
• Large-scale updates
• Advanced integrations
• Additional marketing services
our team can provide additional quotes or tailored solutions based on your requirements.
At Wellness Marketing, we don’t just focus on isolated tasks or disconnected marketing services.
We focus on helping businesses build connected ecommerce ecosystems that combine:
• Shopify support
• Paid advertising
• SEO
• Customer experience
• Store optimisation
• Long-term growth strategy
We understand that successful ecommerce growth comes from multiple systems working together strategically over time, and our goal is to support your business through every stage of that growth journey.
We believe social media should create more than just likes and followers. It should help your business stay visible, build trust, strengthen audience connection, and support long-term growth.
Our clients have experienced:
* Increased engagement and audience interaction
* Stronger brand consistency online
* Improved visibility across platforms
* More consistent content and messaging
* Increased enquiries and audience trust
* Reduced stress around managing social media internally











At Wellness Marketing, we don’t believe in disconnected marketing tactics or one-size-fits-all solutions.
We work alongside businesses as a strategic marketing partner, helping create the visibility, systems, and structure needed for long-term growth.
Our focus is not just on delivering services. It’s on building connected marketing ecosystems that support sustainable business growth over time.
Strategic Marketing Approach: Every service is backed by strategy, data, and long-term growth planning.
Connected Marketing Ecosystems: We create systems where your marketing, automation, content & visibility work together.
Real Partnerships & Communication: We value transparency, collaboration, and strong client relationships.
Multi-Service Expertise: From ads & SEO to automation, websites, content, and CRM systems, we support multiple areas of growth under one roof.
Scalable Systems & Automation: We help businesses streamline processes and create smarter systems for growth.
Tailored Growth Strategies: No two businesses are the same. Our strategies are customised around your goals, audience, and growth stage.
We’re not here to simply “do marketing.”
We’re here to help you build a smarter, stronger, and more scalable business.
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