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GHL Website Build PLUS CRM and Digital Ecosystem
Service Summary
The Digital Ecosystem Designed To Simplify, Automate, And Support Growth
WATCH TO LEARN MORE ABOUT OUR MISSION, OUR APPROACH, AND HOW WE HELP BUSINESSES GROW
Your Strategic Marketing Partner
More than just a marketing agency, Wellness Marketing partners with your business to create the strategy, systems and marketing needed for long-term growth.
Our Approach
A Strategic Approach To Business Growth
At Wellness Marketing, we don’t believe in random marketing or disconnected services.
We work alongside businesses as a strategic marketing partner, helping create clear direction, stronger visibility, and connected systems designed to support long-term growth.
Every service we offer is designed to work together as part of a larger marketing ecosystem, combining strategy, content, advertising, automation and optimisation to help your business grow with purpose and consistency.
Our Purpose
We’re here to bring back the human connection in digital marketing.
Our mission is to deliver down-to-earth, transparent, and effective marketing solutions that empower business owners to grow with confidence. We focus on creating real results while keeping our approach simple, strategic, and affordable.
Our Promise
Every business is unique, and so is our approach.
We take the time to understand your goals, challenges, and long-term vision, then craft customised strategies that move your business forward.
We don’t believe in cookie-cutter solutions. We believe in evolving, adapting, and innovating to ensure our clients always get the best possible outcome.
What Makes Wellness Marketing Different
We work as your strategic marketing partner, not just another agency
We focus on long-term growth, not random marketing tactics
We build connected marketing ecosystems designed to work together
We combine strategy, systems, automation, and visibility under one roof
We create clear, scalable marketing processes that support business growth
We believe strong communication and real partnerships matter
Meet Kelley & Lisa
Wellness Marketing is led by two powerhouse entrepreneurs, Kelley and Lisa, who share one mission:
to help brands grow sustainably, authentically, and with heart.
I’m Lisa, a digital marketer and entrepreneur dedicated to helping businesses grow with strategy, heart, and impact. Over the past five years, I’ve guided brands across industries to expand their visibility, generate real results, and build thriving digital ecosystems that last.
Lisa Flanagan
CEO
I’m Kelley, a serial entrepreneur who’s built multiple online businesses from the ground up. My approach is shaped by real-world experience and a global perspective gained through years of travel and working across different markets. I focus on strategy, systems & operations, bringing a holistic approach to marketing that aligns every part of the business and prioritises what drives real results.
Kelley Davies
COO
Other Services We Take Care Of
Our services are designed to work together as part of a connected marketing ecosystem, helping your business generate visibility, leads, growth, and long-term scalability.
Meta Ads
Generate consistent leads and visibility through strategic paid advertising campaigns.
Google Ads
Capture high-intent customers actively searching for your services online.
WordPress Builds
Build strategic WordPress websites designed to support visibility, trust, conversions, and long-term business growth.
SEO
Improve your visibility on Google and attract long-term organic traffic.
GHL Website Builds
Build connected GoHighLevel websites & Digital Ecosystems designed to streamline operations and long-term business growth.
CRM & Automation
Streamline your business with automated systems, pipelines, and customer journeys.
Shopify Website Build
Create high-converting websites and landing pages designed to support growth.
Shopify Growth Packages
Build brand presence, consistency, and audience engagement across your platforms.
WIX Website Builds
Build modern WIX websites designed to create a professional online presence and support long-term business growth.
Squarespace Website Builds
We create beautiful, user-friendly Squarespace websites designed to elevate your brand and support long-term business growth.
Exciting things coming soon!!.
Exciting things coming soon!!.
Content Shoots
Professional photo and video content created to support your social media, advertising, and overall brand presence.
Custom Podcasting
Build authority and share your message through professionally produced podcasts tailored to your brand and audience.
Copywriting
Strategic content and persuasive copy designed to strengthen your brand, improve SEO, and drive engagement.
Email Marketing
Nurture leads, build trust, and stay connected with your audience strategically.
Content Creation
Professional content designed to increase visibility, engagement, and brand authority.
Reels Editing
Professional content designed to increase visibility, engagement, and brand authority.
LinkedIn Marketing
Build authority, create professional connections, and generate opportunities through strategic LinkedIn marketing.
Social Media Management
Build brand presence, consistency, and audience engagement across your platforms.
GHL Website Build PLUS CRM and Digital Ecosystem
Most businesses eventually reach a point where their systems become harder to manage than the business itself. Their website sits on one platform, leads come through another, bookings happen somewhere else, emails are managed separately, and customer communication is scattered across multiple disconnected tools that don’t properly work together.
Over time, this creates operational overwhelm, inconsistent follow-up, duplicated subscriptions, missed opportunities, and systems that simply don’t scale efficiently as the business grows. Our GoHighLevel Website & Digital Ecosystem service is designed to simplify all of that by combining a professionally built website with your CRM, automations, lead management, customer communication, forms, calendars, and marketing systems inside one connected platform designed to support a more streamlined, scalable, and efficient business.
The Shift From “Just A Website” To A Connected Business Ecosystem
For many businesses, a website is no longer enough on its own.
Modern businesses need systems that not only look professional online, but also support the entire customer journey behind the scenes from lead capture and enquiries through to follow-up, bookings, communication, automations, and ongoing customer management.
One of the biggest problems businesses face is relying on multiple disconnected platforms that don’t properly communicate with each other. Over time, this can create operational inefficiencies, missed leads, inconsistent customer experiences, duplicated subscriptions, and unnecessary manual work just to keep everything functioning.
A connected digital ecosystem changes that completely. By combining your website, CRM, automations, forms, calendars, funnels, customer communication, and lead management into one connected platform, your business becomes far more streamlined, scalable, and easier to manage long-term.
It also creates a smoother experience for your customers while helping your business improve organisation, communication, automation, lead nurturing, and operational efficiency behind the scenes.
Because ultimately, the goal is not simply to have a website online.
The goal is to create a digital infrastructure that actively supports the growth and scalability of your business moving forward.
Building Connected Systems That Support Long-Term Growth
Our approach is not based on simply building a website and handing it over.
The focus is on creating a connected digital ecosystem designed to support the way your business operates both online and behind the scenes.
By building your website inside GoHighLevel, your CRM, lead capture, automations, forms, calendars, customer communication, and workflows can all work together inside one connected platform rather than relying on multiple disconnected systems.
This allows your business to operate more efficiently while creating a smoother and more streamlined customer experience from the very first enquiry through to long-term client communication and follow-up.
Our approach focuses on:
• Professionally designed and mobile-optimised websites
• Connected CRM and lead management systems
• Streamlined customer communication and follow-up
• Automation and workflow integration
• Improved operational efficiency
• Scalable systems designed for long-term growth
• Reducing multiple disconnected subscriptions and platforms
• Creating smoother customer journeys and user experiences
• Building stronger backend systems to support scalability
Every ecosystem is strategically structured around your business, customer journey, branding, and operational requirements to ensure the platform feels aligned, scalable, and easy to manage as your business continues to grow.
The goal is to create more than just a professional online presence.
The goal is to build a connected digital infrastructure that helps improve organisation, automation, communication, lead management, and long-term scalability without overcomplicating the process.
What’s Included In Every Website Build
Discovery & Website Strategy
Every successful GHL website starts with understanding your business, customer journey, branding, and long-term goals.
Before the build begins, time is taken to understand:
• Your business and positioning
• Your target audience
• Your services and offers
• Your customer journey
• Your competitors and industry
• Your website goals and future growth plans
This allows your website to be strategically structured around your business rather than simply building a generic online presence.
GHL Website Design & Branding
Your website should feel professional, aligned with your branding, and easy for customers to navigate across all devices.
Each website is designed inside GoHighLevel with a strong focus on:
• Brand-aligned visual design
• Website structure and layout
• Mobile responsive design
• User experience and navigation
• Clear call-to-actions
• Conversion-focused layouts
• Professional presentation and readability
The goal is to create a website that not only looks great, but also supports enquiries, trust, and long-term business growth.
CRM & Lead Capture Connection
One of the biggest advantages of a GHL website is that your website is directly connected to your CRM and lead management system from the very beginning.
This allows your forms, enquiries, and customer information to flow directly into one connected ecosystem rather than relying on disconnected third-party platforms.
Depending on your setup, this may include:
• CRM connection setup
• Lead capture form integration
• Contact routing setup
• Basic pipeline connection
• Enquiry management setup
• Calendar connection where required
This helps create a more streamlined and organised backend system for managing leads and customer communication.
Forms & Calendar Integration
Your website can include integrated forms and booking systems designed to create a smoother customer experience while helping streamline enquiries and appointment management.
Depending on your business requirements, this may include:
• Lead capture forms
• Contact and enquiry forms
• Appointment booking integration
• Calendar connection
• Automated form routing
• Customer confirmation setup
These tools help improve customer experience while simplifying communication and lead handling behind the scenes.
SEO Foundations & Website Optimisation
Strong website foundations help support future visibility, usability, and long-term growth online.
Your GHL website is structured using SEO best practices designed to improve both search engine readability and user experience.
Depending on your package, this may include:
• SEO-friendly page structure
• Mobile optimisation
• Meta title setup
• Basic keyword optimisation
• Image optimisation
• Analytics and tracking integration
• Website usability considerations
While ongoing SEO campaigns are separate services, strong foundational setup is included within every website build.
Mobile Optimisation & User Experience
Most website traffic now comes from mobile devices, making mobile responsiveness and user experience incredibly important.
Every website is designed to:
• Function across desktop, tablet, and mobile devices
• Improve readability and navigation
• Support smoother customer journeys
• Improve enquiry opportunities
• Create a more professional online experience
Mobile optimisation is a key part of every GHL website build.
Testing & Quality Assurance
Before launch, your website undergoes testing to ensure everything is functioning correctly across devices and browsers.
This may include:
• Mobile responsiveness testing
• Form and enquiry testing
• Calendar and booking checks
• Link and functionality testing
• Website usability review
• General quality assurance testing
The goal is to ensure your website launches feeling professional, functional, and user-friendly.
Launch Support & Handover
Once your website is approved, final launch preparation begins to ensure everything is connected and functioning correctly before going live.
Depending on your package, this may include:
• Domain connection
• Final website testing
• CRM connection checks
• Form and enquiry testing
• Basic onboarding support
• Website walkthrough and guidance
• Post-launch support period
The goal is to ensure you feel confident, supported, and fully prepared moving into the next stage of your business growth.
GHL Website Packages
Each website package is designed to provide a professionally built GoHighLevel website that connects seamlessly into your wider Digital Ecosystem.
All websites are mobile responsive, strategically structured, professionally designed, and built to support lead generation, customer experience, and long-term business growth.
Please note:
A CRM Digital Ecosystem Subscription is required alongside all GoHighLevel website builds to keep your website, CRM, forms, calendars, automations, and connected systems active and functioning correctly after launch. Similar to traditional website hosting, an active subscription is required for the ongoing operation of the GoHighLevel platform and ecosystem.
Ready To Grow??
Whether you already know which package is right for your business or would like guidance choosing the best option, we’re here to help.
You can select your preferred package above to get started, or book a discovery call with Lisa to talk through the best strategy for your business growth.
What Happens After Your Website Is Built?
Your GoHighLevel website is built directly inside the GoHighLevel platform, which means your website, CRM, forms, calendars, lead capture systems, customer communication, and connected tools all operate together inside one ecosystem. Unlike traditional websites that simply sit on independent hosting, your GHL website relies on an active CRM & Digital Ecosystem Subscription to remain live and fully functional after launch.
This subscription essentially acts as both:
• your website hosting environment
• and your all-in-one business operating platform
Without an active subscription, your website and connected systems including forms, calendars, CRM functionality, automations, and customer communication tools will no longer remain active inside the platform. Once your website has been built and launched, you’ll then move into one of two CRM & Digital Ecosystem Subscription options depending on the level of support you’d prefer moving forward.
Setup & DIY
Perfect for businesses wanting access to the full GoHighLevel platform while managing their own CRM, automations, workflows, and systems internally after the initial setup and onboarding process.
Setup & Ongoing CRM & Automation Support
Ideal for businesses wanting continued support, guidance, troubleshooting assistance, and ongoing help managing and optimising their CRM and Digital Ecosystem over time.
One of the biggest advantages of this ecosystem approach is that you’re not simply receiving a website.
You’re gaining access to a powerful all-in-one platform designed to help streamline and centralise:
• CRM and lead management
• customer communication
• forms and calendars
• automations and workflows
• email marketing
• funnels and landing pages
• reporting and analytics
• booking systems
• customer journeys
• and operational efficiency
This creates a far more connected, scalable, and streamlined backend system designed to support the long-term growth of your business.
What The Digital Ecosystem Can Do
Watch a walkthrough of the Digital Ecosystem and explore the powerful tools, automations, and features designed to help streamline operations, improve customer communication, automate workflows, and simplify the way your business runs behind the scenes.
The Problem With Disconnected Systems
One of the biggest challenges many businesses face is trying to manage too many disconnected platforms all at once. Leads might come through one platform.
Emails are sent from another. Bookings happen somewhere else. Customer communication sits in multiple inboxes. Follow-ups become inconsistent.
And important tasks often rely on manual processes just to keep everything functioning.
Over time, this can create:
• missed opportunities
• inconsistent customer experiences
• operational overwhelm
• wasted time
• duplicated work
• and systems that become difficult to scale
A connected Digital Ecosystem helps bring all of these moving parts together into one streamlined operational hub. When your systems are properly connected, your business can operate more efficiently behind the scenes while creating a smoother experience for both your team and your customers.
This allows businesses to:
• automate repetitive tasks
• improve lead management
• streamline communication
• nurture customer relationships more effectively
• reduce admin time
• improve organisation and visibility
• and create stronger long-term operational foundations
Because as a business grows, having the right systems in place becomes just as important as the marketing itself.
Create A More Connected & Efficient Business
A properly structured Digital Ecosystem helps simplify and streamline the way your business operates behind the scenes. Rather than relying on multiple disconnected tools and manual processes, this system is designed to help businesses create a more connected operational flow across lead management, communication, automation, marketing, bookings, and customer experience.
The goal is to help your business:
• Centralise systems and communication
• Improve organisation and operational efficiency
• Automate repetitive tasks and follow-ups
• Streamline lead management and customer journeys
• Improve customer experience and communication
• Reduce manual admin workload
• Support scalability and long-term growth
• Create more visibility across your business operations
• Improve consistency across marketing and client communication
• Build stronger backend systems to support growth
Whether you’re managing enquiries, nurturing leads, booking appointments, running automations, or improving customer communication, the Digital Ecosystem is designed to help your business operate more smoothly, efficiently, and strategically over time.
One Platform. Endless Possibilities.
We use GoHighLevel (GHL) because it allows businesses to bring multiple systems together into one connected ecosystem rather than relying on countless disconnected platforms and subscriptions. Instead of managing separate tools for email marketing, lead management, calendars, automations, funnels, forms, customer communication, and reporting, GoHighLevel centralises everything into one streamlined platform designed to support efficiency, automation, and business growth.
But while the software itself is powerful, most business owners don’t simply need “another platform.” They need support understanding how to structure and use it properly for their business. That’s where our team comes in. When you sign up through Wellness Marketing, you’re not just gaining access to GoHighLevel. You’re gaining strategic setup, onboarding, support, guidance, training, and ongoing assistance from a team that understands how to customise the system around your business operations and marketing goals.
Our goal is to help simplify the tech side of running a business while creating a more connected, scalable, and efficient backend system that genuinely supports long-term growth.
Below, you’ll be able to explore the extensive features and functionality included within the Digital Ecosystem and see the real value a connected all-in-one system can bring to your business.
Explore What Is Included In Your Digital Ecosystem
Customer Relationship Management (CRM)
Manage leads, customers, conversations, pipelines, and follow-ups from one centralised dashboard designed to help improve organisation and visibility across your business.
Sales Pipelines
Track where leads and customers are within your sales process while creating clearer visibility across enquiries, follow-ups, and conversions.
Email Marketing
Create, schedule, and automate email campaigns designed to nurture leads, improve communication, and strengthen customer relationships over time.
• Up to 10,000 emails per day are included in your subscription.
• Drag-and-drop email builder with customisable templates.
• Automated email sequences for lead nurturing and follow-ups.
• A/B testing for optimising campaign performance.
• Email tracking, reporting, and analytics.
Automation & Workflows
Automate repetitive tasks, follow-ups, reminders, notifications, and customer journeys to help improve efficiency and reduce manual admin work.
• Advanced workflow builder to automate lead nurturing, appointment reminders, and follow-ups.
• Custom triggers, conditions, and actions to streamline business processes.
• Automated SMS, email, and notifications.
• AI-driven workflows for enhanced customer engagement.
Funnels & Landing Pages
Build strategic funnels and landing pages designed to capture leads, support marketing campaigns, and improve customer conversion opportunities.
• Unlimited funnel and landing page creation.
• Pre-built and customizable funnel templates.
• Drag-and-drop page editor for easy customisation.
• Lead capture forms and pop-ups.
• Funnel analytics and performance tracking.
Calendars & Appointment Booking
Allow customers to book appointments online while automating confirmations, reminders, and scheduling processes.
• Integrated scheduling system for easy appointment management.
• Automated reminders and confirmations via SMS and email.
• Custom availability settings and time slot management.
• Sync with Google Calendar and Outlook.
• Group bookings and team scheduling.
Forms & Surveys
Create forms, lead capture tools, and surveys designed to collect customer information, enquiries, feedback, and bookings more efficiently.
• Drag-and-drop form builder for lead capture and data collection.
• Custom survey creation to gather customer feedback.
• Conditional logic for personalised user experience.
• Seamless integration with CRM and automation workflows.
Website & Page Builder
Access drag-and-drop website and page-building functionality designed to support websites, landing pages, and online customer experiences.
• Fully customizable website builder with drag-and-drop functionality.
• Mobile-responsive designs optimised for performance.
• Pre-built templates for quick setup.
• SEO tools for improved search engine rankings.
• Secure hosting included
Contact Segmentation & Tagging
Organise contacts into targeted groups based on customer behaviour, enquiries, interests, or actions to improve communication and automation.
Automated Follow-Up Systems
Create automated follow-up sequences through email, SMS, reminders, and workflows to help nurture leads and improve customer communication.
Reporting & Analytics
Monitor performance across campaigns, funnels, communications, and customer activity through real-time reporting and analytics dashboards.
• Dashboard with real-time performance insights.
• Detailed analytics on email campaigns, funnels, and automation.
• Call tracking and conversation analytics.
• Custom reporting to monitor key business metrics.
Reputation Management
Manage and monitor customer reviews while creating automated review request campaigns to help strengthen online reputation and credibility.
•Automated review request campaigns for collecting positive reviews.
•Monitoring and responding to Google and Facebook reviews.
•Centralised dashboard for managing online reputation.
Membership & Course Hosting
Host online courses, memberships, and gated content directly inside the platform with structured customer access and payment integration options.
• Built-in course hosting for online training and memberships.
• Drip content scheduling for controlled access.
• Payment integration for monetisation.
• Custom branding and design options.
Business Email & Domain Connection
Connect your business domain and professional email systems to help create a more connected and branded communication experience.
SMS Marketing & Two-Way Messaging (Additional Fees Apply)
Send SMS campaigns, appointment reminders, and automated text communication while allowing real-time two-way customer conversations.
• Personalised SMS marketing campaigns.
• Automated text message follow-ups.
• Two-way texting for real-time engagement.
• SMS appointment reminders and confirmations.
AI Chatbots (Available As An Upgrade)
AI-powered chatbot functionality designed to assist with lead generation, customer support, enquiries, and automated customer interaction.
• AI-driven chatbots for websites and social media.
• Automated customer support and lead generation.
• Intelligent responses based on user queries.
• Available with a monthly maintenance fee.
AI Voice Agent (Available As An Upgrade)
AI-driven voice automation designed to assist with inbound and outbound customer communication, lead qualification, and appointment handling.
• AI-powered voice agent for handling inbound and outbound calls.
• Natural language processing for smooth conversations.
• Lead qualification and appointment setting.
• Requires additional fees and maintenance.
Third-Party Integrations
Connect the platform with tools such as Stripe, PayPal, Zapier, Google, Twilio, and other third-party systems to streamline business operations.
• Connect with Stripe, PayPal, Twilio, Zapier, and more.
• API access for custom integrations.
• Seamless CRM data sync with other platforms.
Workflow & Business Automations
Create more advanced automation systems designed to streamline onboarding, lead nurturing, internal processes, and operational efficiency.
Lead Capture & Nurture Systems
Capture, organise, and nurture leads through forms, funnels, automations, and communication workflows designed to improve customer journeys.
Training & Support
Receive onboarding guidance, training resources, setup assistance, and ongoing support to help ensure your Digital Ecosystem is structured and functioning effectively.
OPTIONAL UPGRADES
In addition to the standard services provided, Clients may choose from the following optional upgrades, which require a one-time setup fee. Some services may also include an ongoing maintenance fee.
Available Upgrades:
Sales Funnels: Custom-built sales funnels designed to maximise conversions and enhance customer journey flow.
Workflow and Automation: Fully automated workflows to streamline business operations and enhance efficiency.
Email Nurture Sequence Setup: A structured email sequence designed to nurture leads and increase engagement.
Appointment and Calendar Setup: Seamless integration of booking and scheduling tools for effortless client management.
Course Setup: Implementation of online course platforms, including membership site configuration and content management.
AI Chatbots for Socials and Websites: AI-powered chatbot development for social media and websitesto enhance customer interactions (+ Monthly Maintenance Fee applies).
AI Voice Agent: AI-driven voice automation solutions for improved client engagement (+ Monthly Maintenance Fee & Additional Fees apply).
Phone and SMS Setup: Configuration of phone and SMS systems for seamless communication (Additional Fees Apply).
Benefits of Upgrades:
Enhance customer engagement and lead generation.
Improve automation and workflow efficiency.
Strengthen communication through AI-powered interactions.
Increase sales conversions with optimized funnels and nurture sequences.
Streamline booking and client management systems.
Clients interested in these upgrades can request a quote for pricing and implementation details.
Digital Ecosystem Subscription Packages
Your Digital Ecosystem becomes the operational backbone of your business, helping manage communication, leads, automations, customer journeys, bookings, reporting, and workflows all in one connected platform. To access the platform, businesses are required to subscribe to one of the below Digital Ecosystem packages.
Please note:
• A monthly CRM & Digital Ecosystem Subscription is required to keep your website and connected systems active within the GoHighLevel platform
• Additional automations, custom workflows, AI features, SMS usage, advanced integrations, or setup requests may incur additional fees
• Subscription packages can be paid monthly or yearly depending on your preference
• Your subscription provides access to the full GoHighLevel platform and connected ecosystem features designed to support your business operations and growth moving forward
Ready To Grow??
Whether you already know which package is right for your business or would like guidance choosing the best option, we’re here to help.
You can select your preferred package above to get started, or book a discovery call with Lisa to talk through the best strategy for your business growth.
How The Website & Digital Ecosystem Works
From Website Build To A Fully Connected Business Ecosystem
Our GoHighLevel Website & Digital Ecosystem service is designed to create far more than just a website online.
The process combines your website, CRM, lead capture, customer communication, forms, calendars, and connected systems into one streamlined platform designed to support the way your business operates behind the scenes.
From the initial website build through to the activation of your ongoing Digital Ecosystem Subscription, every stage is strategically structured to help create a more connected, scalable, and efficient online infrastructure that supports both customer experience and long-term business growth.
Our Process
Our GoHighLevel Website & Digital Ecosystem process is designed to create far more than just a website.
The focus is on building a connected online presence and backend ecosystem that supports your customer journey, lead management, communication, automation opportunities, and long-term business growth all inside one streamlined platform.
Step 1 – Onboarding & Platform Setup
The process begins with onboarding and setting up your GoHighLevel environment so the website and connected ecosystem can be built correctly from the very beginning.
This stage may include:
• Business information setup
• Platform and account configuration
• Branding and profile setup
• Domain connection preparation
• Gathering required assets and content
• Access and onboarding requirements
Step 2 – Discovery & Strategy
Before the website build begins, time is taken to understand your business, customer journey, services, audience, and operational requirements.
This helps strategically structure:
• Your website layout and user experience
• Lead flow and enquiry pathways
• Customer communication requirements
• CRM connection setup
• Booking and form functionality
• Future scalability opportunities
The goal is to ensure the website and ecosystem are aligned with your business long-term rather than simply creating a generic online presence.
Step 3 – Website Structure & Design Planning
Your website structure, layout, and customer journey are mapped out while ensuring the design aligns with your branding, messaging, and business goals.
This stage focuses on:
• Website page structure
• Navigation and user experience
• Mobile responsiveness
• Visual branding and styling
• Conversion-focused layouts
• Clear enquiry and call-to-action flow
Step 4 – Website Build & CRM Connection
Once the strategy and structure are approved, your website is professionally built inside GoHighLevel.
At this stage, your website is connected into your wider Digital Ecosystem through:
• CRM setup and connection
• Lead capture form integration
• Contact routing setup
• Calendar integration where required
• Basic pipeline connection
• Backend platform configuration
This helps create a far more connected system behind the scenes compared to a traditional standalone website.
Step 5 – Testing & Optimisation
Before launch, your website and connected systems undergo testing to ensure functionality, responsiveness, and user experience are working correctly across devices.
This may include:
• Mobile responsiveness testing
• Form and enquiry testing
• Calendar and booking checks
• Website usability review
• CRM connection testing
• General quality assurance checks
Step 6 – Review & Revisions
You’ll then receive the first completed version of your website to review.
During this stage:
• Feedback and revisions are collected
• Refinements and updates are completed
• Final functionality and layout adjustments are made
• The website is prepared for approval and launch
The revision process helps ensure the final result feels aligned with your business and vision before going live.
Step 7 – Website Launch & Ecosystem Activation
Once approved, your website is launched and your connected Digital Ecosystem becomes active.
This includes:
• Domain connection and launch
• Final testing and checks
• CRM activation
• Form and enquiry testing
• Basic onboarding support
• Website walkthrough and guidance
At this stage, your business now has:
• a professionally built website
• a connected CRM
• lead capture systems
• customer communication tools
• and an active Digital Ecosystem operating together inside one platform
Step 8 – Ongoing CRM & Digital Ecosystem Subscription
Following launch, your CRM & Digital Ecosystem Subscription keeps your website and connected systems active inside the GoHighLevel platform.
From here, businesses can either:
• self-manage the platform through the DIY option
• or continue with ongoing CRM & Automation Support for continued guidance, troubleshooting, support, and optimisation assistance
This allows your website and wider ecosystem to continue evolving alongside your business over time.
Onboarding & Setup Phase
Once your proposal and selected package are approved, onboarding begins and your project officially moves into the setup phase.
This stage is focused on gathering the information, assets, access, and strategic direction required to begin building both your website and connected Digital Ecosystem correctly from the beginning.
Depending on your project requirements, onboarding may include:
• Business and brand information collection
• Website content and asset gathering
• Logo, branding, and imagery collection
• Domain and DNS access setup
• GoHighLevel account configuration
• CRM and platform setup
• Calendar and form setup requirements
• Lead flow and customer journey planning
• Initial strategy and discovery discussions
During this stage, a large amount of work happens behind the scenes to properly configure the platform, structure the website build, and prepare the ecosystem for development.
This phase is incredibly important because it helps ensure your website, CRM, forms, communication tools, and connected systems are all aligned and functioning together correctly before the build process progresses further.
Timely communication, approvals, and access during onboarding help keep the project moving smoothly and avoid delays throughout the build process.
Estimated Timeframes
Timeframes for GoHighLevel Website Builds & Digital Ecosystem setups can vary depending on the size of the website, complexity of the setup, responsiveness during onboarding, and any additional integrations or custom requirements involved.
As a general guide:
• Standard website builds are typically completed within approximately 2–4 weeks
• Larger or more advanced website projects may require additional time depending on scope and functionality
• CRM setup and Digital Ecosystem configuration generally occurs throughout the website build process alongside platform setup and integrations
• Additional functionality, advanced workflows, automations, custom integrations, or delayed content approvals may impact overall project timelines
Please note that timely communication, approvals, content delivery, and access to required platforms play a major role in keeping the project moving efficiently and avoiding delays throughout the onboarding and build process.
What’s Not Included
While our GoHighLevel Website & Digital Ecosystem service includes extensive setup, design, and platform integration, there are some services and functionality not included within standard website build packages unless otherwise agreed.
This may include:
• Advanced automation builds and workflow creation
• Complex funnel builds or multi-step sales funnels
• Ongoing marketing services or ad management
• Advanced copywriting services
• Large-scale content creation
• Ecommerce functionality outside selected packages
• Custom coding or advanced development work
• Third-party software subscription costs
• SMS or phone usage charges within GoHighLevel
• Advanced API or custom integrations
• SEO campaigns or ongoing SEO retainers
• Extensive revisions outside included revision allowances
• Additional training sessions or consulting
• Logo design or full brand development
• Migration or recreation of highly complex websites
• Ongoing website updates or content management unless included within a separate support package
Additional functionality, integrations, setup requests, or custom work outside the agreed scope may be quoted separately depending on the requirements of the project.
Client Responsibilities & Expectations
Successful website and Digital Ecosystem projects rely on collaboration, communication, and timely responses throughout the onboarding and build process.
Clients are responsible for:
• Providing accurate business information and onboarding details
• Supplying website content, imagery, branding assets, and required materials
• Providing domain, hosting, or platform access where required
• Reviewing website drafts, layouts, and revisions within reasonable timeframes
• Supplying feedback and approvals in a timely manner
• Ensuring all provided content is legally owned or appropriately licensed for use
• Reviewing forms, enquiries, automations, and connected functionality before launch
• Maintaining an active CRM & Digital Ecosystem Subscription to keep the website and connected systems operational within GoHighLevel
Please note that delays in communication, missing content, late approvals, or incomplete onboarding information may impact project timelines and overall delivery timeframes.
While every effort is made to guide and support clients throughout the process, the quality and efficiency of the final outcome is heavily influenced by collaboration and timely participation during onboarding, revisions, and setup stages.
Important Information
GoHighLevel websites are built directly inside the GoHighLevel platform, which means the website, CRM, forms, calendars, customer communication, and connected systems all operate together within one ecosystem.
Please note:
• An active CRM & Digital Ecosystem Subscription is required to keep the website and connected systems live and operational
• Websites built inside GoHighLevel cannot simply be migrated to another platform like traditional WordPress websites
• If you choose to move away from GoHighLevel in the future, the website would need to be rebuilt on another platform
• Additional charges may apply for SMS usage, phone systems, AI tools, or third-party integrations within the platform
• Advanced automations, workflows, funnels, or integrations may require separate quoting depending on complexity
• Platform performance may occasionally be impacted by third-party outages or software limitations outside of our control
• Ongoing support, updates, and additional work outside the agreed scope may incur additional fees
Our goal is to create a connected, scalable, and streamlined ecosystem that supports both the customer experience and the long-term growth of your business while simplifying the technology and operational systems behind the scenes.
Why Businesses Choose Wellness Marketing
Most businesses don’t struggle because they lack software.
They struggle because their systems are disconnected, overwhelming, underutilised, or not properly structured to support growth. That’s why our approach goes far beyond simply providing access to a CRM platform.
The focus is on helping businesses create a connected Digital Ecosystem that actually works for the way they operate day-to-day.
Businesses choose Wellness Marketing because we combine:
• Strategic implementation
• Personalised onboarding and support
• Automation and workflow expertise
• Marketing and customer journey knowledge
• Ongoing guidance and troubleshooting
• Long-term business growth thinking
Rather than leaving clients to navigate complicated systems on their own, our team helps simplify the process while creating systems designed to improve efficiency, organisation, customer communication, and operational flow behind the scenes.
We understand that most business owners are already wearing enough hats.
The goal is to remove complexity, reduce overwhelm, and help create a more streamlined backend system that supports both the customer experience and the long-term growth of the business.
Frequently Asked Questions
Is this a normal website build or something different?
This service is different from a traditional standalone website build because your website is built directly inside the GoHighLevel platform and connected to your CRM, forms, calendars, lead management, and wider Digital Ecosystem.
Rather than simply having a website online, your business benefits from a far more connected and streamlined backend system.
Do I need an ongoing subscription after the website is built?
Yes. Because your website is built inside GoHighLevel, an active CRM & Digital Ecosystem Subscription is required to keep your website and connected systems live and functioning correctly.
This works similarly to website hosting, however it also includes access to the wider GoHighLevel platform and ecosystem features.
Can I move my GoHighLevel website to another platform later?
No. Unlike WordPress websites, GoHighLevel websites remain inside the GoHighLevel platform and cannot simply be migrated elsewhere.
If you decide to move away from the platform in the future, the website would need to be rebuilt on another platform.
Will I be able to edit my website myself?
Yes. GoHighLevel includes a visual page builder which allows you to make basic content updates and changes internally if desired.
Training and onboarding support can also be provided to help you feel more confident managing the platform.
Is the CRM included with the website?
Yes. One of the biggest advantages of this service is that your website is directly connected to your CRM and Digital Ecosystem from the very beginning.
This allows your enquiries, forms, calendars, customer communication, and lead management systems to operate together inside one connected platform.
What types of businesses is this best suited for?
GoHighLevel websites are ideal for service-based businesses, clinics, consultants, coaches, agencies, appointment-based businesses, and businesses wanting a more connected backend system alongside their website.
They are particularly valuable for businesses wanting to improve lead management, automation, customer communication, and operational efficiency.
Can my website grow as my business grows?
Absolutely. One of the biggest advantages of GoHighLevel is scalability.
As your business evolves, additional pages, funnels, automations, workflows, calendars, communication systems, and integrations can all be expanded within the same ecosystem over time.
What’s the difference between WordPress and GoHighLevel websites?
WordPress is typically better suited for highly customised websites, advanced SEO structures, blogs, and businesses wanting full ownership and flexibility over their hosting environment.
GoHighLevel websites are designed for businesses wanting a more connected all-in-one ecosystem where the website, CRM, lead management, communication, and backend systems all work together inside one platform..
Is GoHighLevel difficult to learn?
GoHighLevel is an extremely powerful platform, which means it can feel overwhelming initially for businesses trying to set it up alone. The goal of our Digital Ecosystem service is to simplify the process through setup, onboarding, training, support, and strategic guidance so you’re not left trying to figure everything out yourself.
Can the Digital Ecosystem replace multiple subscriptions and platforms?
Yes. One of the biggest advantages of the platform is its ability to centralise multiple business tools into one connected ecosystem. Depending on your setup, businesses can often reduce the need for separate platforms for CRM management, email marketing, automations, funnels, forms, calendars, lead nurturing, and customer communication.
Do I own my data and contacts?
Yes. Your business retains ownership of your contacts, customer data, campaigns, and business information stored within the platform. If you choose to end your subscription you can download the contacts from the system.
Can I migrate from another CRM?
Absolutely. Existing contacts and customer information can often be migrated from other CRM systems as part of the onboarding and setup process depending on the complexity of the migration required.
Can this work for any type of business?
Yes. The platform is highly flexible and can be customised for many different industries including service providers, coaches, consultants, clinics, ecommerce businesses, agencies, and appointment-based businesses.
What happens if I already have systems in place?
That’s completely fine. The platform can often integrate with existing systems, or alternatively help consolidate and simplify multiple disconnected tools into one more streamlined ecosystem.
Can the platform automate follow-ups and customer communication?
Yes. One of the biggest benefits of the Digital Ecosystem is automation. Businesses can automate lead nurturing, reminders, follow-ups, onboarding processes, appointment confirmations, customer communication, and workflow tasks to help improve efficiency and consistency.
Can I send emails and SMS from the platform?
Yes. The platform supports both email marketing and SMS functionality. Please note that SMS usage and certain communication services may incur additional usage charges depending on volume and setup requirements.
Can the system help improve lead management?
Absolutely. The CRM and pipeline functionality helps businesses organise, track, manage, and nurture leads more effectively while creating better visibility across the customer journey.
What kind of support is included?
Depending on your selected package, support may include onboarding assistance, setup guidance, training, troubleshooting, workflow support, and ongoing platform assistance. Additional custom work or advanced setup requests may be quoted separately.
Can I build funnels and landing pages inside the platform?
Yes. The platform includes funnel and landing page functionality designed to support lead generation, marketing campaigns, customer journeys, and conversion-focused experiences.
Will this integrate with my website and other platforms?
In many cases, yes. The platform can integrate with websites, calendars, Stripe, PayPal, Zapier, Google services, and a wide range of third-party platforms depending on your business requirements.
What if I’m not very tech-savvy?
You’re definitely not alone. Many business owners feel overwhelmed by technology, which is exactly why support, onboarding, and guidance are such an important part of this service. The goal is to simplify systems and make the platform feel far more manageable and user-friendly.
Can the platform grow with my business?
Yes. One of the biggest advantages of GoHighLevel is scalability. As your business grows, additional automations, funnels, AI tools, communication systems, customer journeys, and integrations can all be added over time.
Is this just for marketing?
No. While the platform includes powerful marketing functionality, it’s also designed to support operations, organisation, customer communication, workflows, lead management, onboarding, scheduling, and backend business efficiency overall.
We believe social media should create more than just likes and followers. It should help your business stay visible, build trust, strengthen audience connection, and support long-term growth.
Our clients have experienced:
* Increased engagement and audience interaction
* Stronger brand consistency online
* Improved visibility across platforms
* More consistent content and messaging
* Increased enquiries and audience trust
* Reduced stress around managing social media internally
Not Sure Which Website Platform Is Right For You?
Choosing The Best Website Platform For Your Business
Every business is different, and so is every website.
The platform you choose should reflect your business goals, how your business operates, the level of flexibility you need, and the type of customer experience you want to create online. Some businesses need a simple and visually polished website that is easy to manage internally. Others require advanced SEO capabilities, ecommerce functionality, or connected CRM and automation systems designed to support long-term scalability.
That’s why we build across multiple platforms including WordPress, WIX, Squarespace, Shopify, and our Digital Ecosystem solution powered by GoHighLevel.
Rather than taking a one-size-fits-all approach, our team helps guide businesses toward the platform best suited to their goals, operations, customer journey & future growth plans.
Understanding The Different Website Platforms
Every Platform Has Different Strengths
Each website platform offers different advantages depending on your business goals, industry, functionality requirements, and long-term plans.
Some platforms prioritise flexibility and SEO, others focus on simplicity and ease of use, while some are designed specifically for ecommerce or automation-driven businesses. Choosing the right platform from the beginning can help create a smoother customer experience, simplify operations, improve scalability, and reduce unnecessary complexity as your business grows.
WordPress
Flexible, Scalable & Built For Long-Term Growth
WordPress is one of the most powerful and widely used website platforms in the world and is often the preferred choice for businesses wanting flexibility, scalability, strong SEO capabilities, and greater long-term control over their website. Unlike more restrictive website builders, WordPress allows businesses to create highly customised websites that can continue evolving as the business grows. Whether you need advanced functionality, ecommerce capabilities, SEO-focused content strategies, booking systems, integrations, membership areas, or custom user experiences, WordPress provides the flexibility to support it. It’s particularly valuable for businesses wanting a website that acts as a long-term business asset rather than simply an online brochure.
WordPress is best suited for:
• Established businesses
• SEO-focused brands
• Businesses wanting flexibility and customisation
• Businesses planning for long-term scalability
• Service-based businesses wanting growth flexibility
• Content-heavy websites and blogs
• Businesses requiring advanced functionality or integrations
Benefits of WordPress:
• Highly customisable platform
• Excellent SEO capabilities
• Extensive plugin and integration ecosystem
• Full ownership and flexibility
• Scalable for future business growth
• Advanced functionality and customisation options
• Strong blogging and content marketing capabilities
• Flexible ecommerce integration through WooCommerce
• Greater control over performance, hosting, and optimisation
One of the biggest advantages of WordPress is that it can grow alongside your business over time. Rather than becoming limited by platform restrictions, WordPress allows businesses to continue expanding functionality, improving SEO, integrating systems, and evolving their website as their business becomes more advanced. For businesses focused on long-term growth, visibility, flexibility, and scalability, WordPress is often one of the strongest long-term website solutions available.
Digital Ecosystem (GoHighLevel)
Connected Websites, CRM & Automation In One Platform
Our Digital Ecosystem solution powered by GoHighLevel combines your website, CRM, lead management, customer communication, forms, calendars, and automation systems into one connected platform.
Rather than simply building a website, this approach creates a more streamlined business ecosystem designed to support operations, customer experience, automation, and scalability.
The Digital Ecosystem is best suited for:
• Service-based businesses
• Coaches and consultants
• Clinics and appointment-based businesses
• Agencies and growing teams
• Businesses wanting automation and CRM integration
Benefits of the Digital Ecosystem:
• Website + CRM connected together
• Lead management and pipelines
• Customer communication tools
• Forms, calendars, and booking systems
• Automation and workflow capability
• Reduced reliance on multiple subscriptions
This solution is ideal for businesses wanting a more connected and scalable backend system alongside their website.
Shopify
Ecommerce Websites Built For Selling Online
Shopify is one of the leading ecommerce platforms globally and is specifically designed for businesses selling products online.
It provides powerful ecommerce functionality while remaining relatively simple for business owners to manage day-to-day.
Shopify is best suited for:
• Ecommerce brands
• Product-based businesses
• Online stores
• Businesses selling physical or digital products
• Brands wanting scalable ecommerce functionality
Benefits of Shopify:
• Built specifically for ecommerce
• Secure payment processing
• Inventory and product management
• Easy order management
• Mobile responsive ecommerce design
• Strong app and integration ecosystem
Shopify is ideal for businesses wanting a secure, scalable, and professionally structured online store designed to support ecommerce growth.
Squarespace
Sleek, Modern & Design-Focused
Squarespace is known for its visually polished and modern website designs, making it an excellent option for businesses wanting a premium aesthetic and streamlined user experience.
It’s particularly popular with creatives, personal brands, wellness businesses, and service providers wanting a clean and elevated online presence.
Squarespace is best suited for:
• Creatives and personal brands
• Wellness and lifestyle businesses
• Service-based businesses
• Portfolio-style websites
• Businesses prioritising aesthetics and simplicity
Benefits of Squarespace:
• Beautiful modern templates
• Premium visual presentation
• User-friendly editing system
• Mobile responsive layouts
• Integrated hosting and security
• Clean and streamlined user experience
Squarespace is ideal for businesses wanting a visually refined website with a premium feel while keeping website management simple and straightforward.
WIX
Simple, User-Friendly & Easy To Manage
WIX is a beginner-friendly platform designed for businesses wanting a professional online presence without the complexity of more advanced systems. It’s ideal for businesses wanting a visually modern website that is easy to update and manage internally moving forward.
WIX is best suited for:
• Small businesses
• Startups
• Personal brands
• Service-based businesses
• Businesses wanting a quick and streamlined website solution
Benefits of WIX:
• Easy drag-and-drop editing
• Beginner-friendly backend system
• Mobile responsive templates
• Simple website management
• Faster launch timelines
• Lower maintenance requirements
WIX is ideal for businesses wanting a professional website that is visually appealing, functional, and simple to manage.
There Is No “One Size Fits All” Platform
The best website platform is the one that supports your business goals, customer journey, operations, and long-term growth plans.
Some businesses need flexibility and SEO. Others need simplicity and ease of management. Some require ecommerce functionality, while others benefit more from automation and connected CRM systems. Our role is to guide you toward the platform that best aligns with your business both now and as it continues to grow. No matter which platform you choose, our focus is always on creating a professional, strategically structured, and user-friendly online presence designed to support long-term success.
Still Unsure Which Platform Is Right For You?
We’re Happy To Help Guide You
Choosing the right website platform can feel overwhelming, especially when every business has different goals, systems, and functionality requirements.
Our team can help guide you toward the platform best suited to your business, customer journey, growth plans & long-term vision so you can move forward with confidence.
The Wellness Marketing Difference
Building Healthier Businesses Through Strategy, Systems & Sustainable Growth
At Wellness Marketing, we believe sustainable growth comes from more than individual marketing activities.
It comes from strong foundations, connected systems, strategic decision-making, and a clear focus on long-term business health.
Everything we do is guided by the principles below, helping our clients build stronger, healthier, and more sustainable businesses.
Strategic Growth: We focus on activities that create meaningful, long-term growth.
Business Health: We help strengthen the foundations that support business performance.
Systems Over Tactics: We build connected systems, not disconnected marketing activities.
Visibility & Authority: We help businesses become the obvious choice in their industry.
Partnership & Transparency: We work alongside our clients as a trusted strategic partner.
Simplicity & Clarity: We simplify complex challenges into practical growth strategies.
We're Not Here To Simply Deliver Services.
We're Here To Help You Build A Stronger, Healthier, And More Sustainable Business.
Check Out Our Other Services By Clicking the links below.
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