Every Wellness Marketing website is designed to support more than just your online presence.

We create websites that are built to help your business feel professional, trustworthy, easy to navigate, and strategically positioned for long-term growth.

Unlike many website developers, we don’t simply build the pages and leave you to figure everything else out yourself.

Our team also helps with:
• Website structure and strategy
• User experience and page flow
• Professionally written website copy
• Messaging and content direction
• Conversion-focused layouts
• SEO-friendly foundations

Because the reality is, most business owners don’t know what to write on their website… and honestly, they shouldn’t have to.

That’s why we guide you through the process and help create messaging that feels aligned with your business, your audience, and your goals.

Depending on your website requirements, your build may include:

• Custom-designed WordPress website
• Mobile-responsive design
• Professionally written website copy
• Homepage, About, Service & Contact pages
• SEO-friendly website structure
• Lead generation and enquiry forms
• Booking or calendar integrations
• Ecommerce or online store functionality
• Blog setup and functionality
• Google Analytics integration
• Social media integrations
• Basic SEO setup and optimisation
• Speed and performance optimisation
• Security plugin setup
• Brand-aligned styling and visuals
• CRM and GoHighLevel integration capability
• Basic automations and integrations
• Website training or walkthrough support
• Ongoing hosting and maintenance options

Every website is customised based on your business goals, functionality requirements, and the type of experience you want your audience to have when they land on your website.

Step 1 – Discovery & Strategy

We begin with an onboarding process where we learn about your business, goals, audience, functionality requirements, and the overall vision you have for your website.

Step 2 – Planning & Research

Our team researches your industry, competitors, customer journey, and website strategy to ensure your website is aligned with both your business goals and user experience.

Step 3 – Website Mapping & Structure

We carefully map out the structure, layout, functionality, and flow of your website to create a seamless user experience across all devices.

Step 4 – Copywriting & Content

Unlike many website developers, our team helps create the written content for your website including strategic messaging, service descriptions, and calls-to-action.

Step 5 – First Draft

We create the first draft of your website for review so you can see the overall design, structure, styling, and functionality coming together.

Step 6 – Feedback & Revisions

We provide revision rounds to refine the website and ensure the final result feels aligned with your vision, brand, and goals.

Step 7 – Final Approval

Once you are happy with the website, final approval is completed before preparing the website for launch.

Step 8 – Website Launch

Your website is launched either on our hosting platform or your chosen hosting provider depending on your selected setup.

To ensure a smooth and efficient website build process, there are several items we require during onboarding before development begins.

This may include:
• Completed onboarding questionnaire
• Business and brand information
• Logo files and branding assets
• Website inspiration or examples
• Written content or service information
• Images and visual assets
• Domain and hosting access (if applicable)
• Social media links and integrations
• Booking system or CRM information
• Any required third-party platform logins

Providing onboarding items in a timely manner helps avoid delays and allows the project to move through the design and development phases more efficiently.

Website timelines can vary depending on the scope of the project, the level of functionality required, revision rounds, and how quickly approvals and content are supplied throughout the process.

Standard WordPress Websites

• First draft typically delivered within 15–20 business days
• Estimated final delivery timeframe of approximately 8–10 weeks

Ecommerce WordPress Websites

• First draft typically delivered within 20–25 business days
• Estimated final delivery timeframe of approximately 10–12 weeks

Please note:
• Delays in content, feedback, approvals, or required access can impact timelines
• Larger or more complex websites may require additional development time
• Additional revisions or scope changes may also affect project delivery dates

To ensure clear expectations and smooth project delivery, there are some items that are not included within standard WordPress website build packages unless otherwise agreed.

This may include:
• Advanced custom coding or development
• Large-scale ecommerce product uploads
• Advanced third-party software integrations
• Ongoing SEO campaigns or SEO retainers
• Paid advertising setup or management
• Branding or logo design projects
• Professional photography or videography
• Copywriting outside agreed website scope
• Ongoing website edits outside support plans
• Third-party software or plugin subscription costs
• Complex membership or custom portal development
• Domain registration fees
• Email hosting setup

Additional functionality, integrations, advanced development, or expanded marketing services can absolutely be quoted separately depending on your business goals and website requirements.

Our goal is always to maintain clear communication, realistic expectations, and a smooth website build experience from start to finish.

Building a website is a collaborative process, and strong communication helps ensure the best possible outcome for your project.

As part of the website build process, clients are responsible for:

Timely Communication

Responding to emails, approvals, feedback requests, and questions within reasonable timeframes to help keep the project moving smoothly.

Providing Required Content

Supplying any required content, images, videos, branding assets, logins, or business information needed throughout the project.

Clear Feedback & Approvals

Providing clear and specific feedback during revision stages to help our team implement requested changes efficiently.

Understanding Scope & Revisions

Understanding that requests outside the agreed project scope or excessive revisions may impact timelines and additional costs may apply.

Final Review Before Launch

Reviewing and approving the final website thoroughly before launch to ensure all information, functionality, and content are correct.

Collaboration Throughout The Process

Working collaboratively with our team throughout the build process to help create the strongest possible outcome for your business and online presence.

Building a website is a collaborative process, and strong communication throughout the project helps ensure the best possible outcome.

While we guide and support you through every stage of the build, there are several important things clients should understand before commencing a website project.

• Website timelines can vary depending on project scope, functionality, revisions, and approval turnaround times
• Delays in feedback, approvals, or content can impact overall project timelines
• WordPress websites may require ongoing updates, maintenance, and plugin management over time
• Third-party platforms, plugins, or integrations may occasionally experience updates or compatibility limitations outside of our control
• SEO foundations are included where applicable, however SEO is a long-term strategy and rankings cannot be guaranteed
• Website performance and results can be influenced by many factors including traffic sources, marketing activity, user behaviour, and competition
• Additional functionality or revisions outside the agreed scope may require additional quoting
• Ongoing hosting and maintenance plans are strongly recommended for long-term website stability and support

Our goal is always to create a website that feels aligned, strategic, professionally built, and positioned to support your business long after launch.

Your website should not operate in isolation.

For many businesses, a website becomes the foundation of a much larger marketing ecosystem designed to support visibility, lead generation, customer experience, and long-term growth.

As your business evolves, your website can also integrate with additional marketing systems and growth-focused services.

Optional add-ons and integrations may include:
• SEO campaigns
• Google Ads
• Meta Ads
• Email marketing systems
• CRM & GoHighLevel integrations
• Landing pages and funnels
• Blog setup and content marketing
• Ecommerce functionality
• Booking systems
• AI chat integrations
• Automations and workflows
• Content creation services
• Ongoing hosting and maintenance plans

This allows your website to grow alongside your business while supporting a more connected and scalable marketing ecosystem over time.

Occasionally we find that a project changes scope midway through the process. There are two scenarios when this

occurs:

1. A project will grow, with additional requirements being added to the original brief

2. A project will completely change direction

In the first scenario, our process will highlight the scope changes and provide a quote and review of delivery timelines for inclusion in the existing project. You will have the opportunity to accept the new costs and delivery timelines or revert back to the original scope. Often a preferred option is to complete the initial project, then

complete the additions as a Post Implementation project.

In the second scenario, we will revert to and review the project briefing phase of our project process with you and depending on the extent of the change in direction, potentially restart the project. Again, you will be provided with a new quote (which will include the time already spent on the original project) and deadline. You will have the opportunity to accept the new costs and delivery timelines or revert back to the original scope.

DEVELOPER REQUIREMENTS

hereby retains the services of Wellness Marketing Powered by IDM to design, develop and host a website and necessary additional items as listed in accordance with the proposal submitted by Wellness Marketing Powered by IDM to Changes to this Agreement or to any deliverables in this contract must be submitted in writing and approved by both parties prior to taking place. Wellness Marketing Powered by IDM agrees to notify the company if any risks or schedule delays may take place affecting delivery dates and presentation of the final website.

WEB HOSTING

If you choose, Wellness Marketing shall provide website hosting services for website once development is

complete, an ongoing agreement will take place once the website is signed off & active.

Wellness Marketing Powered by IDM will create the design and you will be send a first draft for you to provide us with feedback.

The website will not include any of the following unless previously agreed upon between both parties.Any destructive, crude, insulting, harassing, violent, sexual or any other inappropriate Any invisible fields or pages.

All materials to be supplied by the client must be provided with compatible file types and sizes. Until final approval, no portions of the above site will be made available to end users without the correct password and username combination.

Any and all modifications are expected to be completed within (5) business days of developers’ acknowledgment depending on the level of repair or maintenance request.

Upon completion and approval of its final Web Site, or upon the termination of this Agreement, whichever occurs earlier, Wellness Marketing Powered by IDM shall deliver any and all materials developed in the course of its performance under this Agreement and any other items deemed necessary for the operation of the website

Documentation shall be delivered in either printed or electronic format as agreed upon by both parties. If code is delivered in electronic format, any and all files shall be provided in compatible file formats.

If this Agreement is terminated prematurely or after the agreed backup term, Wellness Marketing Powered by IDM will destroy any and all copies, files, and documents related to this website development services agreement.