1. Strategy & Keyword Planning

Every successful Google Ads campaign starts with strategy.

Before launching campaigns, we take the time to understand your business, services, goals, target audience, and overall marketing objectives. This allows us to create campaigns aligned with real customer search intent and business growth opportunities.

During this stage, we focus on:
• Keyword research and targeting
• Competitor analysis
• Campaign structure planning
• Audience and location targeting
• Offer positioning and messaging direction
• Budget and bidding strategy

2. Ad Copy & Campaign Development

Once the strategy is established, our team develops the advertising copy, messaging, and campaign structure for your Google Ads campaigns.

This includes:
• Search ad copywriting
• Campaign messaging development
• Ad extension creation
• Keyword grouping and targeting
• Audience configuration
• Campaign setup and structure

Every campaign is strategically built to align with your goals, target audience, and conversion objectives.

3. Campaign Build & Launch

Once approved, we configure and launch your campaigns within Google Ads.

This stage includes:
• Campaign setup and configuration
• Conversion tracking setup
• Keyword targeting implementation
• Negative keyword configuration
• Budget allocation
• Device and location targeting
• Ad extension implementation

Our team ensures campaigns are properly structured and optimised before launch to support accurate tracking and performance.

4. Ongoing Optimisation

Google Ads requires ongoing management, monitoring, and refinement to achieve the best possible performance.

Once campaigns are live, our team moves into a continuous optimisation cycle focused on improving results over time.

This includes:
• Keyword optimisation
• Search term analysis
• Bid strategy adjustments
• Ad copy testing and refinement
• Negative keyword management
• Audience optimisation
• Budget adjustments and scaling
• Conversion performance monitoring

Our goal is to continuously improve campaign performance using real search data and strategic optimisation.

5. Reporting & Growth Scaling

Transparency and communication are an important part of our process.

You will receive ongoing reporting and campaign insights designed to help you understand:
• Campaign performance
• Keyword and search trends
• Conversion data
• Traffic quality
• Optimisation opportunities
• Overall advertising progress

As campaign data builds over time, we continue refining and scaling your campaigns strategically to support sustainable long-term business growth.

Every Google Ads service begins with a dedicated onboarding and setup phase designed to create strong campaign foundations from the beginning.

During this phase, our team focuses on:
• Campaign strategy and planning
• Keyword and competitor research
• Google Ads account setup or auditing
• Conversion tracking setup
• Campaign structure configuration
• Initial ad copy development
• Initial campaign build and launch preparation

This process ensures your campaigns are strategically structured and ready for long-term optimisation and growth.

Google advertising is not a once-off setup.

To maintain performance and improve results over time, campaigns require continuous monitoring, testing, optimisation, and refinement.

Our ongoing management process focuses on:
• Improving keyword performance
• Refining targeting and bidding
• Reducing wasted ad spend
• Increasing conversion opportunities
• Monitoring campaign performance
• Scaling successful campaigns strategically

Our focus is not just generating clicks, but building a scalable Google advertising system designed to support long-term business growth.

To ensure clarity and transparency, the following services are not included within our standard Google Ads management packages unless otherwise agreed.

🚫 Website or landing page design and development
🚫 SEO services or organic search optimisation
🚫 Professional photography or videography production
🚫 CRM setup or advanced automation builds
🚫 Ad spend paid directly to Google
🚫 Advanced integrations or custom API work
🚫 Full brand identity development
🚫 Copywriting outside campaign scope

Additional services can be quoted separately if required as part of a broader marketing strategy.

Google Ads performance can be influenced by multiple factors including industry competition, search demand, advertising budget, landing page experience, offer strength, and overall customer journey.

While we apply best-practice strategy, targeting, and ongoing optimisation, campaign results will vary depending on market conditions, competition, and business positioning.

Successful Google advertising is built through consistency, strategy, optimisation, and long-term refinement over time.

Google advertising is a long-term growth strategy that relies on data collection, optimisation, testing, and ongoing refinement over time.

While some businesses may begin seeing clicks, traffic, or enquiries within the first few weeks, stronger optimisation opportunities and more consistent performance improvements typically develop as campaign data builds.

As a general guide:
• Initial onboarding and campaign setup typically takes 5–10 business days
• Campaigns begin gathering performance data immediately after launch
• Early optimisation insights are usually available within the first 2–4 weeks
• Stronger optimisation and scaling opportunities typically develop over 60–90 days

Campaign performance timelines can vary depending on:
• Industry competition
• Search demand and keyword volume
• Advertising budget
• Landing page and website quality
• Offer positioning and pricing
• Overall customer journey and conversion process

Google Ads performs best when approached as an ongoing optimisation strategy rather than a short-term advertising solution.

Successful Google advertising works best as a collaborative partnership.

To support campaign performance and ongoing optimisation, clients are responsible for:
• Providing accurate business and service information
• Supplying required account access and permissions
• Reviewing and approving campaign assets promptly
• Communicating any major business, service, or offer changes
• Ensuring websites, landing pages, and booking systems are functional and operational
• Funding advertising spend directly through Google Ads
• Providing feedback and communication when required

Clients understand that campaign performance can be influenced by multiple external factors including:
• Market competition
• Search demand
• Budget allocation
• Offer strength
• Website performance
• Customer experience and follow-up processes

Strong communication, collaboration, and timely approvals help support smoother campaign performance and more effective optimisation.

At Wellness Marketing, our focus is on creating strategic Google advertising campaigns designed to improve visibility, generate high-intent traffic, and support long-term business growth.

However, no ethical marketing agency can guarantee specific rankings, lead volumes, sales, or revenue outcomes.

Google Ads performance can vary depending on:
• Industry and competition
• Search demand and keyword volume
• Advertising budget
• Website and landing page quality
• Offer positioning and pricing
• Audience behaviour and market conditions
• Sales processes and customer follow-up

Our approach focuses on:
• Strategic campaign planning
• Search intent targeting
• Ongoing keyword optimisation
• Performance monitoring and refinement
• Conversion-focused advertising strategies
• Continuous testing and scaling opportunities

Successful Google advertising is built through consistency, optimisation, data-driven strategy, and long-term campaign refinement rather than short-term advertising tactics.