1. Strategy & Campaign Planning

Every successful Meta Ads campaign starts with strategy.

Before launching any advertising, we take the time to understand your business, goals, audience, offers, and overall marketing objectives. This allows us to create campaigns designed with purpose rather than relying on generic advertising approaches.

During this stage, we focus on:
• Understanding your business and target audience
• Campaign strategy and planning
• Offer positioning and messaging direction
• Audience targeting and retargeting opportunities
• Creative direction and campaign structure

2. Copywriting & Creative Development

Once the strategy is established, our team begins developing the advertising creatives and messaging for your campaigns.

This includes creating ad content designed to:
• Capture attention quickly
• Stop the scroll
• Build audience interest
• Encourage clicks, enquiries, and conversions

Depending on your package, this may include:
• Static image advertisements
• Video advertisements
• Carousel advertisements
• Multiple creative variations
• Different messaging angles and hooks

Every creative is developed strategically to align with your audience, offer, and campaign goals.

3. Campaign Build & Launch

Once approved, we build and configure your campaigns inside Meta Ads Manager.

This stage includes:
• Campaign setup and structuring
• Audience targeting configuration
• Meta Pixel and conversion tracking setup
• Retargeting setup
• Budget allocation and optimisation settings
• Ad placement configuration

Once everything is correctly structured and approved, your campaigns are launched and monitored closely from day one.

4. Testing & Optimisation

Meta advertising is not a “set and forget” strategy.

Once campaigns are live, we move into a continuous optimisation cycle using our: Test → Analyse → Refine → Scale framework.

This process allows us to:
• Test creative variations
• Analyse campaign performance
• Refine audience targeting
• Improve messaging and conversions
• Optimise budgets and placements
• Scale high-performing advertisements

Our goal is to continuously improve campaign performance over time using real data and strategic optimisation.

5. Retargeting & Audience Nurturing

Not every customer converts immediately.

As part of our strategy, we create retargeting opportunities designed to reconnect with audiences who have already interacted with your business.

This may include retargeting:
• Website visitors
• Social media engagement
• Video viewers
• Previous enquiries
• Existing customer audiences

Retargeting helps keep your business visible, nurture warm audiences, and improve long-term conversion opportunities.

6. Reporting & Ongoing Growth

Transparency and communication are an important part of our process.

You will receive ongoing reporting and campaign insights designed to help you understand:
• Campaign performance
• Audience behaviour
• Lead and conversion trends
• Optimisation opportunities
• Overall advertising progress

As performance data builds, our team continues refining, optimising, and scaling your campaigns strategically to support sustainable long-term business growth.

Every Meta Ads service begins with a dedicated onboarding and setup phase designed to build strong campaign foundations from the beginning.

During this phase, our team focuses on:
• Campaign strategy and planning
• Audience research and targeting
• Ad account setup or auditing
• Pixel and conversion tracking setup
• Messaging and creative direction
• Initial campaign build and configuration

This process ensures your campaigns are strategically structured and ready for long-term optimisation and growth.

Meta advertising requires continuous monitoring, testing, and refinement to achieve the best possible results.

Once your campaigns are live, our team moves into an ongoing optimisation cycle focused on improving performance over time.

This includes:
• Performance monitoring
• Creative testing and refinement
• Audience optimisation
• Budget adjustments
• Retargeting management
• Scaling high-performing campaigns
• Monthly reporting and strategic insights

Our focus is not just running ads, but building a scalable advertising system designed to support sustainable business growth.

To ensure clarity and transparency, the following services are not included within our standard Meta Ads management packages unless otherwise agreed.

🚫 Organic social media management
🚫 Professional photography or videography production
🚫 Website or landing page development
🚫 CRM setup or advanced automation builds
🚫 Ad spend paid directly to Meta
🚫 Advanced integrations or custom API work
🚫 Full brand identity development
🚫 Copywriting outside ad campaign scope

Additional services can be quoted separately if required as part of a broader marketing strategy.

Meta Ads performance can be influenced by multiple factors including offer quality, market competition, budget, landing pages, audience behaviour, and overall customer journey.

While we apply best-practice strategy, creative testing, and ongoing optimisation, advertising results will vary depending on industry, market conditions, and business positioning. Successful Meta advertising is built through consistency, testing, strategy, and long-term optimisation over time.

Meta advertising is a long-term growth strategy that relies on testing, optimisation, audience data, and campaign refinement over time.

While some businesses may begin seeing early engagement, leads, or enquiries within the first few weeks, meaningful optimisation and performance improvements typically occur as more campaign data is collected.

As a general guide:
• Initial campaign setup and onboarding typically takes 5–10 business days
• Campaign optimisation begins immediately after launch
• Early performance data is usually gathered within the first 2–4 weeks
• Stronger optimisation and scaling opportunities typically develop over 60–90 days

Advertising performance timelines can vary depending on:
• Industry and competition
• Advertising budget
• Audience size and targeting
• Offer strength and positioning
• Landing page or website performance
• Overall customer journey

Meta advertising performs best when approached as an ongoing optimisation process rather than a short-term campaign.

Successful Meta advertising works best as a collaborative partnership.

To help ensure campaigns perform effectively, clients are responsible for:
• Providing accurate business and service information
• Supplying required account access and permissions
• Reviewing and approving creative content promptly
• Providing feedback and communication when required
• Advising our team of any major business or offer changes
• Ensuring landing pages, websites, or booking systems are functional and operational
• Funding ad spend directly through Meta Ads Manager

Clients understand that campaign performance is influenced by multiple factors beyond ad management alone, including offer quality, pricing, sales processes, customer experience, website performance, and market conditions.

Strong communication, collaboration, and timely approvals help support smoother campaign performance and ongoing optimisation.

At Wellness Marketing, our focus is on creating strategic Meta advertising campaigns designed to improve visibility, generate leads, and support long-term business growth. However, no marketing agency can ethically guarantee specific advertising results, lead volumes, or revenue outcomes.

Meta Ads performance can vary based on:
• Industry and competition
• Budget allocation
• Audience behaviour
• Creative quality and messaging
• Offer strength
• Sales processes and follow-up
• Landing page performance
• Market conditions and seasonality

Our approach focuses on:
• Strategic campaign planning
• Ongoing creative testing
• Audience optimisation
• Performance analysis
• Continuous refinement and scaling

Successful Meta advertising is built through consistency, testing, optimisation, and long-term strategy rather than quick fixes or short-term advertising tactics.