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SGEO
Strategic Generative Engine Optimisation
Service Summary
The Future of Search Visibility, Be found on Google, Google Maps, ChatGPT, AI Search Engines, and the platforms shaping the future of customer discovery.
WATCH TO LEARN MORE ABOUT OUR MISSION, OUR APPROACH, AND HOW WE HELP BUSINESSES GROW
Your Strategic Marketing Partner
More than just a marketing agency, Wellness Marketing partners with your business to create the strategy, systems and marketing needed for long-term growth.
Who We Are
At Wellness Marketing, we believe every successful business starts with strong foundations.
Just like people, businesses perform at their best when they are healthy.
A healthy business has strong visibility, consistent lead flow, effective systems, clear processes, exceptional customer experiences and a strategy designed to support sustainable growth.
Many business owners focus on the symptoms of growth challenges such as inconsistent enquiries, poor visibility, low conversions or unpredictable revenue. However, these challenges are often caused by deeper issues within the business, including disconnected systems, ineffective marketing, poor follow-up processes and a lack of strategic direction.
As your Strategic Business Systems & Marketing Partner, we help identify the gaps, strengthen the foundations and build the systems required to create long-term business growth.
We don't simply deliver marketing services.
We build strategic business and marketing systems that improve the overall health and performance of a business while creating sustainable growth.
Our Purpose
To help businesses become healthier, stronger and more sustainable through strategic business systems, marketing and growth solutions.
Our Vision
To become Australia's most trusted Strategic Business Systems & Marketing Partner, helping businesses create sustainable growth through stronger foundations, healthier systems and smarter marketing.
Our Mission
To improve the health and wellness of businesses by building strategic business and marketing systems that generate leads, create visibility, improve customer experiences and support long-term growth.
What Makes Wellness Marketing Different
We work as your strategic marketing partner, not just another agency
We focus on long-term growth, not random marketing tactics
We build connected marketing ecosystems designed to work together
We combine strategy, systems, automation, and visibility under one roof
We create clear, scalable marketing processes that support business growth
We believe strong communication and real partnerships matter
Meet Kelley & Lisa
Wellness Marketing is led by two powerhouse entrepreneurs, Kelley and Lisa, who share one mission:
to help brands grow sustainably, authentically, and with heart.
I’m Lisa, a digital marketer and entrepreneur dedicated to helping businesses grow with strategy, heart, and impact. Over the past five years, I’ve guided brands across industries to expand their visibility, generate real results, and build thriving digital ecosystems that last.
Lisa Flanagan
CEO
I’m Kelley, a serial entrepreneur who’s built multiple online businesses from the ground up. My approach is shaped by real-world experience and a global perspective gained through years of travel and working across different markets. I focus on strategy, systems & operations, bringing a holistic approach to marketing that aligns every part of the business and prioritises what drives real results.
Kelley Davies
COO
Growth Accelerators
Our services are designed to work together as part of a connected marketing ecosystem, helping your business generate visibility, leads, growth, and long-term scalability.
Meta Ads
Generate consistent leads and visibility through strategic paid advertising campaigns.
Google Ads
Capture high-intent customers actively searching for your services online.
WordPress Builds
Build strategic WordPress websites designed to support visibility, trust, conversions, and long-term business growth.
SEO
Improve your visibility on Google and attract long-term organic traffic.
GHL Website Builds
Build connected GoHighLevel websites & Digital Ecosystems designed to streamline operations and long-term business growth.
CRM & Automation
Streamline your business with automated systems, pipelines, and customer journeys.
Shopify Website Build
Create high-converting websites and landing pages designed to support growth.
Shopify Growth Packages
Build brand presence, consistency, and audience engagement across your platforms.
WIX Website Builds
Build modern WIX websites designed to create a professional online presence and support long-term business growth.
Squarespace Website Builds
We create beautiful, user-friendly Squarespace websites designed to elevate your brand and support long-term business growth.
Exciting things coming soon!!.
Exciting things coming soon!!.
Content Shoots
Professional photo and video content created to support your social media, advertising, and overall brand presence.
Custom Podcasting
Build authority and share your message through professionally produced podcasts tailored to your brand and audience.
Copywriting
Strategic content and persuasive copy designed to strengthen your brand, improve SEO, and drive engagement.
Email Marketing
Nurture leads, build trust, and stay connected with your audience strategically.
Content Creation
Professional content designed to increase visibility, engagement, and brand authority.
Reels Editing
Professional content designed to increase visibility, engagement, and brand authority.
LinkedIn Marketing
Build authority, create professional connections, and generate opportunities through strategic LinkedIn marketing.
Social Media Management
Build brand presence, consistency, and audience engagement across your platforms.
SGEO
The Future Of Search Visibility Starts Here
Be found on Google, Google Maps, ChatGPT, AI Search Engines, and the platforms driving the future of customer discovery.
Search has changed dramatically.
Your customers are no longer relying solely on Google to find businesses, products, and services. Today they are discovering brands through Google Search, Google Maps, ChatGPT, AI-powered search engines, voice search, online reviews, and local business platforms.
The challenge is that traditional SEO alone is no longer enough to keep up with how people search and make decisions online.
That's where SGEO comes in.
SGEO (Search + Generative Engine + Local Optimisation) combines traditional SEO, Local SEO, GEO, and AI Search Optimisation into one unified strategy designed to help your business get found wherever your customers are searching.
Whether someone searches on Google, asks ChatGPT for recommendations, uses Google Maps to find a local provider, or relies on AI-generated answers before making a decision, SGEO helps position your business where it matters most.
At Wellness Marketing, we don't just focus on rankings.
We focus on building visibility, authority, credibility, and long-term discoverability across the platforms shaping the future of search.
Search Has Changed. Has Your Visibility Strategy?
For years, businesses focused on one primary goal: ranking on Google.
While Google remains one of the most important discovery channels online, the way customers search for information, research businesses, and make purchasing decisions has evolved dramatically.
Today, people don't just search. They ask questions. People are:
• asking ChatGPT for recommendations
• reading AI-generated summaries before clicking websites
• searching Google Maps for local businesses
• using voice search to find products and services
• relying on reviews and business profiles to make decisions
• discovering brands through multiple platforms before ever visiting a website
This means businesses now need visibility across far more than just traditional search results.
The businesses that adapt to this shift will have a significant advantage over those still relying on outdated SEO strategies alone.
That's exactly why SGEO was created.
Rather than treating SEO, Local SEO, and AI Search Optimisation as separate services, SGEO combines them into one connected visibility system designed to help your business appear wherever customers are searching, researching, and making decisions.
Traditional SEO Alone
• Focuses primarily on Google rankings
• Targets keywords only
• Measures traditional search engine performance
• Optimises mainly for search engines
The SGEO Approach
• Optimises for Google, Google Maps, ChatGPT, AI Overviews, Gemini, Perplexity, and emerging AI platforms
• Targets both keywords and conversational AI prompts
• Strengthens local visibility and authority
• Builds signals that support AI citations and recommendations
• Creates a more complete digital presence across multiple search channels
• Tracks visibility across traditional, local, and AI-driven search environments
The goal isn't to replace SEO. The goal is to enhance it.
SGEO takes everything that makes traditional SEO valuable and expands it to support the future of search, helping businesses remain visible, competitive, and discoverable wherever customers are looking for solutions.
The Three Pillars Of SGEO
SGEO is built around three powerful visibility strategies working together as one connected system.
Most businesses focus on only one area of search, which often creates gaps in visibility and opportunities for competitors to gain an advantage.
SGEO brings together Traditional SEO, Local SEO, and AI Search Optimisation into one unified strategy designed to help your business be found wherever your customers are searching.
Traditional Search
The Foundation Of Online Visibility
Traditional SEO remains one of the most important parts of any digital visibility strategy.
This pillar focuses on improving your website's performance within Google and other traditional search engines through:
• keyword research and targeting
• technical SEO improvements
• on-page optimisation
• content optimisation
• backlink acquisition
• website authority building
The goal is to improve rankings, increase organic traffic, and position your website in front of people actively searching for your products or services.
Local Search
Helping Customers Find You Nearby
Local search has become one of the most important drivers of high-intent enquiries and customer actions.
When someone searches:
• "near me"
• services in their local area
• businesses on Google Maps
• location-based solutions
they are often ready to take action.
Our Local SEO strategies focus on:
• Google Business Profile optimisation
• local citations and directory management
• Google Maps visibility
• location-based keyword targeting
• review strategies
• local authority building
The goal is to ensure your business appears when customers are actively looking for solutions in your area.
GEO & AI Search Optimisation
Future-Proofing Your Visibility For The AI Era
Search is evolving rapidly.
More people are now using platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and voice assistants to discover information, compare options, and find recommendations.
Unlike traditional search engines, these platforms generate answers rather than simply displaying websites.
Our GEO and AI Search Optimisation strategies are designed to help your business become more visible, understandable, and referenceable within AI-powered search experiences through:
• AI-focused content optimisation
• conversational search targeting
• AI prompt and query research
• advanced schema implementation
• entity optimisation
• AI citation strategies
• voice search optimisation
• structured data enhancements
The goal is to help your business remain visible as customer search behaviour continues to evolve.
When these three pillars work together, they create a far more powerful visibility strategy than relying on traditional SEO alone.
Instead of focusing on just one channel, SGEO helps your business build authority, visibility, and discoverability across Google Search, Google Maps, AI-powered search engines, and the platforms shaping the future of customer discovery.
What Is SEO Designed To Do
SGEO is designed to help businesses build stronger visibility across traditional search engines, local search platforms, and the growing world of AI-powered search.
Rather than focusing on a single channel, SGEO creates a connected visibility strategy that helps your business appear wherever potential customers are researching, comparing, and making decisions.
This service is designed to help:
• Increase visibility across Google Search, Google Maps, and AI-powered search platforms
• Improve rankings for valuable search terms and customer-focused keywords
• Strengthen local search visibility and Google Business Profile performance
• Improve discoverability within ChatGPT, Google AI Overviews, Gemini, Perplexity, and emerging AI platforms
• Build authority, trust, and credibility across the web
• Increase qualified website traffic and enquiries
• Improve online reputation through review and authority strategies
• Create stronger location-based visibility for local businesses
• Future-proof your digital presence as search behaviour continues to evolve
• Support long-term, sustainable business growth through strategic search visibility
Whether your goal is generating more enquiries, improving local visibility, increasing organic traffic, strengthening your authority, or preparing your business for the future of AI-driven search, SGEO provides a comprehensive strategy designed to help your business stay visible where it matters most.
Every SGEO package includes a combination of traditional SEO, Local SEO, GEO, and AI Search Optimisation strategies designed to improve visibility across Google Search, Google Maps, AI-powered search platforms, and emerging discovery channels.
While the number of keywords, prompts, and optimisation opportunities vary between packages, every SGEO System is built on the same strategic foundation designed to help businesses improve visibility, authority, discoverability, and long-term search performance.
What's Included In Every SGEO System
Keyword Research & Targeting
Keyword strategy plays a major role in helping your business appear for relevant Google searches.
Our team conducts strategic keyword research designed to identify:
• High-value search opportunities
• Relevant customer search intent
• Local SEO opportunities
• Competitive keyword gaps
• Long-term ranking opportunities
This helps ensure your SEO strategy targets the right audience and supports meaningful organic growth.
Technical SEO Optimisation
Technical SEO focuses on improving the performance, structure, and health of your website to help search engines crawl and understand your content more effectively.
Depending on your package, this may include:
• Technical SEO audits
• Website performance improvements
• Core Web Vitals review
• Mobile optimisation recommendations
• Image optimisation
• Internal linking improvements
• Schema markup implementation
• Site structure optimisation
Strong technical foundations help support long-term SEO growth and website performance.
On-Page SEO Optimisation
On-page SEO focuses on improving the content and structure of your website pages to support better search visibility and user experience.
This may include:
• Page title optimisation
• Meta description optimisation
• Heading structure improvements
• Keyword optimisation
• Content optimisation
• Internal linking improvements
• Image alt tag optimisation
• Page structure recommendations
Our goal is to improve both search visibility and overall user experience across your website.
SEO Content Development
Content plays a critical role in building authority and improving search visibility over time.
Depending on your package, your SEO strategy may include:
• SEO-optimised blog articles
• Supporting content creation
• Keyword-focused content development
• Pillar content strategies
• Content optimisation recommendations
Our content strategies are designed to help your business build authority, answer search intent, and improve organic visibility over time.
Local SEO & Google Visibility
For businesses targeting local audiences, local SEO helps improve visibility within Google Maps and location-based searches.
This may include:
• Google Business Profile optimisation
• Local directory management
• Citation building
• Local keyword targeting
• Location-based SEO strategies
• Multi-location SEO support where applicable
Local SEO helps improve visibility for customers searching for nearby businesses and services.
Authority Building & Link Growth
Authority building helps strengthen your website’s credibility and trust signals within Google.
Depending on your package, this may include:
• Backlink development
• Citation building
• Authority growth strategies
• Link profile improvements
• Ongoing SEO strengthening initiatives
Building authority is an important part of improving long-term ranking potential and search visibility.
GEO & AI Search Optimisation
Optimisation strategies designed to improve visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI-powered search platforms.
AI Prompt & Conversational Search Research
Research into the questions, prompts, and conversational searches customers are asking AI tools when researching businesses, products, and services.
Schema Markup & Structured Data
Implementation of structured data designed to help search engines and AI platforms better understand your content and business information.
Voice Search Optimisation
Optimisation of content and search signals to support voice-assisted searches and conversational queries.
Reporting & Ongoing Optimisation
Ongoing monitoring, analysis, and reporting to track rankings, visibility, search performance, and optimisation opportunities.
Our ongoing optimisation process may include:
• Performance monitoring
• Ranking analysis
• Traffic and visibility tracking
• Technical improvements
• Content optimisation
• Strategy refinement
• Monthly reporting and insights
SGEO Packages
Strategic Search Visibility Systems Designed For The Future Of Search
Our SGEO packages combine Traditional SEO, Local SEO, GEO, and AI Search Optimisation into one connected visibility system designed to help your business be found wherever customers are searching. Every package is built on the same strategic foundation, with the key difference being the depth of optimisation, number of keywords, local search opportunities, and AI search prompts we can target and optimise over time. Whether you're looking to establish stronger online visibility, improve local discoverability, increase authority, or position your business for the future of AI-powered search, there is an SGEO System designed to support your growth goals.
Ready To Grow??
Whether you already know which package is right for your business or would like guidance choosing the best option, we’re here to help.
Book a discovery call with Lisa to talk through the best strategy for your business growth.
How Our SGEO Service Works
Search visibility is no longer about focusing on a single platform.
Our SGEO System combines Traditional SEO, Local SEO, GEO, and ChatGPT AI SEO into one connected strategy designed to help your business build visibility across Google, Google Maps, AI-powered search platforms, and emerging search technologies. Rather than chasing rankings alone, we focus on creating a complete visibility ecosystem that helps your business become easier to find, understand, trust, and recommend.
Our Process
Step 1: Audit, Research & Visibility Assessment
Every SGEO campaign begins with a comprehensive review of your current online presence.
During this stage we conduct:
• SEO Audit
• GEO Audit
• Local SEO Audit
• Technical Website Audit
• Keyword Research
• AI Prompt Research
• Competitor Analysis
• AI Visibility Benchmarking
• Content Gap Analysis
• Reviews & Reputation Assessment
This allows us to identify visibility gaps, optimisation opportunities, and areas that may be limiting your search performance.
Step 2: Technical Optimisation & Foundation Setup
Once the research phase is complete, we begin strengthening the technical foundations that support long-term search visibility.
Depending on your website and requirements, this may include:
• On-page error fixing
• Technical SEO improvements
• Meta tag optimisation
• URL optimisation
• Content optimisation recommendations
• Sitemap creation and submission
• Google Analytics setup
• Google Search Console setup
• Google Business Profile setup and optimisation
• Google Maps integration
This stage helps ensure search engines and AI platforms can effectively crawl, understand, and index your website.
Step 3: GEO & AI Search Optimisation
As part of SGEO, we optimise your online presence for the growing number of AI-powered search platforms.
This includes:
• GEO prompt optimisation
• AI visibility benchmarking
• Entity optimisation
• AI-ready content recommendations
• LLMs.txt implementation
• LLMs-Full.txt implementation
• AI citation optimisation
• Conversational search optimisation
• Structured data enhancements
The goal is to improve how AI platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity understand, reference, and surface your business in relevant search experiences.
Step 4: Authority Building & Content Growth
Visibility is about more than technical optimisation.
We also focus on strengthening your authority, relevance, and trust signals across the web through:
• Backlink building strategies
• Local citation management
• Content optimisation
• AI-focused content recommendations
• Google Business Profile optimisation
• Review strategy support
• Blog content creation and optimisation
• Google Business Profile posts
These activities help strengthen your online authority while supporting both traditional search rankings and AI visibility.
Step 5: Ongoing Monitoring, Reporting & Optimisation
Search visibility is never a set-and-forget strategy.
As search engines, AI platforms, and customer behaviour continue to evolve, we continuously monitor performance and refine your strategy.
This includes:
• Ranking monitoring
• AI prompt tracking
• Analytics reporting
• Link-building reporting
• Local search insights
• Strategy recommendations
• Ongoing optimisation and refinements
This ongoing process helps your business continue building authority, visibility, and discoverability over time.
The Result
A connected SGEO strategy designed to help your business build visibility across Google Search, Google Maps, AI-powered search platforms, voice search, local search, and emerging discovery channels.
Instead of focusing on a single platform, SGEO helps position your business where customers are searching today and where they'll be searching tomorrow.
Onboarding & Setup Phase
Every SGEO campaign begins with a comprehensive onboarding and discovery process designed to establish a strong foundation for long-term search visibility.
During the onboarding phase, our team will:
• Review your business, services, locations, and target audience
• Conduct a comprehensive SEO Audit
• Conduct a GEO & AI Visibility Audit
• Complete Local SEO analysis
• Perform keyword and search intent research
• Research AI prompts and conversational search opportunities
• Assess your current online visibility and authority
• Review competitors and identify growth opportunities
• Configure and verify tracking systems where required
• Review your Google Business Profile and local search presence
• Establish campaign priorities and optimisation opportunities
This phase allows us to build a customised SGEO strategy aligned with your business goals, target market, and growth objectives before implementation begins.
The first month is heavily focused on research, analysis, technical improvements, strategy development, and foundational optimisation activities.
Ongoing Management & Optimisation
SGEO is not a one-time activity.
Search engines, AI platforms, competitors, and customer search behaviour are constantly evolving, which means your visibility strategy must evolve as well.
As part of your ongoing SGEO campaign, our team continually works to improve your visibility across traditional search, local search, and AI-powered search platforms.
This may include:
• Ongoing technical SEO improvements
• On-page optimisation
• Content optimisation recommendations
• Backlink acquisition and authority building
• Local SEO optimisation
• Google Business Profile optimisation
• GEO prompt optimisation
• AI search visibility improvements
• Schema markup enhancements
• AI citation optimisation
• LLMs.txt maintenance and updates
• Google Business Profile posting
• Blog content creation and optimisation
• Performance monitoring
• Competitor monitoring
• Strategy refinement and recommendations
• Monthly reporting and analysis
Our focus is always on improving visibility, authority, discoverability, and long-term search performance.
What’s Not Included
To ensure transparency, the following items are not included within SGEO management unless specifically quoted or agreed upon separately:
• Complete website rebuilds
• New website design or development projects
• Ecommerce store development
• Landing page design and development
• Copywriting for large website rebuilds
• Creation of extensive new website pages
• Graphic design services
• Logo design or branding services
• Professional photography or videography
• Paid advertising management
• Google Ads management
• Meta Ads management
• LinkedIn Ads management
• YouTube Ads management
• Social media management
• Email marketing
• Hosting fees
• Domain registration fees
• Third-party software subscriptions
• Website maintenance unrelated to SEO activities
• Major website functionality changes
• CRM setup and integrations
• Content approvals delayed by the client
• Website fixes caused by third-party plugins, software, or hosting providers
• Legal, compliance, privacy policy, or terms and conditions advice
• Guaranteed rankings or guaranteed AI citations
Additional services can be quoted separately if required.
Important Information
SGEO is designed as a long-term visibility strategy.
Unlike paid advertising, which can generate immediate visibility, SGEO focuses on building sustainable visibility, authority, trust, and discoverability over time.
Search engines and AI platforms continuously update their algorithms and ranking systems. As a result, strategies, priorities, and optimisation activities may evolve throughout your campaign.
Our team continually adapts campaigns to align with current best practices and emerging search technologies.
Because SGEO combines Traditional SEO, Local SEO, GEO, and AI Search Optimisation, campaign activities may vary from month to month depending on performance data, opportunities identified, search engine changes, AI platform developments, and campaign priorities.
The focus is always on achieving the best possible long-term outcome rather than delivering a fixed volume of activities each month.
Estimated Timeframes
Search visibility improvements do not happen overnight.
Most SGEO campaigns follow a general timeline:
Month 1
• Research and discovery
• Audits and benchmarking
• Technical optimisation
• Foundation setup
• Keyword and prompt research
• Tracking and reporting configuration
Months 2–3
• Ongoing optimisation
• Local SEO enhancements
• Authority building activities
• Content improvements
• AI search optimisation implementation
Months 3–6
• Visibility growth begins to develop
• Keyword improvements become more noticeable
• Local search improvements become more evident
• AI visibility signals strengthen
Months 6+
• Continued authority growth
• Increased search visibility
• Improved local search presence
• Stronger AI search discoverability
• Long-term performance improvements
Timeframes will vary depending on your industry, competition, website quality, market conditions, and existing online presence.
Client Responsibilities & Expectations
Successful SGEO campaigns work best when there is collaboration between our team and your business.
Client responsibilities include:
• Providing access to required platforms and accounts
• Providing website login credentials where required
• Providing Google Analytics and Google Search Console access
• Providing Google Business Profile access where applicable
• Reviewing and approving recommendations in a timely manner
• Reviewing and approving content when required
• Providing accurate business information
• Advising of any major business changes, services, or location updates
• Responding to requests for information within reasonable timeframes
Delays in approvals or access can impact implementation timeframes and campaign progress.
Results Expectations
SGEO is designed to improve your business's visibility across Google Search, Google Maps, AI-powered search platforms, and emerging search technologies.
While many businesses begin seeing improvements within the first few months, search visibility is influenced by a range of factors including:
• Industry competition
• Website quality
• Existing authority and trust signals
• Domain history
• Content quality
• Competitor activity
• Search engine updates
• AI platform changes
Because every business starts from a different position, results will vary.
While we cannot guarantee rankings, traffic levels, enquiries, or AI citations, our goal is to continually improve your visibility, authority, discoverability, and search performance through strategic SGEO implementation and ongoing optimisation.
SGEO should be viewed as a long-term investment in your digital presence rather than a short-term marketing tactic.
Why Businesses Choose Wellness Marketing
At Wellness Marketing, we understand that search visibility is evolving rapidly.
While many businesses are still focused solely on traditional SEO, today's customers are discovering businesses through Google Search, Google Maps, AI-powered search engines, reviews, voice search, and conversational platforms such as ChatGPT.
That's why we've embraced the future of search through our SGEO approach.
By combining Traditional SEO, Local SEO, GEO, and AI Search Optimisation into one connected system, we help businesses build visibility across the platforms where customers are actively researching, comparing, and making decisions.
Our focus isn't simply on improving rankings.
Our focus is on helping businesses strengthen their online presence, increase discoverability, build authority, and create long-term visibility that continues to support growth as search technology evolves.
When you partner with Wellness Marketing, you're gaining a team that is committed to staying ahead of industry changes and helping your business remain visible, competitive, and discoverable in an increasingly AI-driven digital landscape.
Frequently Asked Questions
What is SGEO?
SGEO stands for Search + Generative Engine + Local Optimisation.
It is a modern visibility strategy that combines Traditional SEO, Local SEO, GEO (Generative Engine Optimisation), and ChatGPT AI SEO into one connected system designed to help your business appear across Google Search, Google Maps, AI-powered search platforms, and emerging discovery channels.
How is SGEO different from traditional SEO?
Traditional SEO focuses primarily on improving rankings within search engines such as Google and Bing.
SGEO goes further by also helping your business become visible within AI-generated search experiences, local search results, Google Maps, voice search, and platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
The goal is to help your business be found wherever customers are searching, not just on Google.
Do I still need SEO if AI search is becoming more popular?
Absolutely.
Traditional SEO remains the foundation of online visibility.
In fact, strong SEO is one of the key factors that helps AI search engines understand, trust, and reference your business. SGEO builds on traditional SEO rather than replacing it.
What is GEO?
Generative Engine Optimisation (GEO) is the process of optimising your website and online presence to improve visibility within AI-generated answers.
Rather than focusing only on rankings, GEO helps search engines and AI platforms better understand your business so it can be referenced, cited, and recommended when users ask relevant questions.
What is ChatGPT AI SEO?
ChatGPT AI SEO focuses on improving the signals, content structure, authority, and information available online so AI platforms such as ChatGPT can better understand and reference your business when generating answers.
As AI search continues to grow, this has become an increasingly important part of modern search visibility.
Will my business appear inside ChatGPT?
No agency can guarantee placement inside ChatGPT, Google AI Overviews, Gemini, Perplexity, or any AI platform.
However, SGEO uses proven optimisation strategies designed to improve the likelihood of your business being recognised, understood, referenced, and surfaced within AI-generated search experiences.
How long does SGEO take to produce results?
Search visibility is a long-term strategy.
Traditional SEO improvements can often begin showing within a few months, while AI search visibility and GEO strategies may take longer as search engines and AI platforms process and build trust in your website and digital presence.
Most businesses should expect SGEO to be an ongoing growth strategy rather than a quick fix.
Is SGEO suitable for local businesses?
Yes.
In fact, local businesses can benefit significantly from SGEO because it combines traditional SEO with Local SEO and Google Business Profile optimisation.
This helps improve visibility in Google Search, Google Maps, local searches, and AI-generated recommendations.
What is technical SEO?
Technical SEO focuses on improving the backend structure and performance of your website to help search engines crawl and understand it properly.
This can include:
• Website speed
• Mobile optimisation
• Site structure
• Broken links
• Schema markup
• Technical errors
• Core Web Vitals
Strong technical SEO foundations support better long-term rankings.
What is local SEO?
Local SEO helps businesses appear more prominently in local Google searches and Google Maps results.
This is especially important for businesses targeting customers within specific suburbs, cities, or service areas.
Local SEO can help improve visibility for searches like:
“dentist near me”
“marketing agency Brisbane”
“best physio in Melbourne”
What types of businesses benefit from SGEO?
SGEO is suitable for most businesses that want to improve their online visibility.
It can be particularly valuable for:
• Professional service businesses
• Healthcare providers
• Trades and service-based businesses
• Tourism and hospitality businesses
• Coaches and consultants
• E-commerce businesses
• Multi-location businesses
• Businesses operating in competitive markets
Do I need to create content for SGEO?
Not necessarily.
Our team can provide recommendations and optimisation strategies as part of your SGEO campaign. Depending on your package, content creation and content optimisation activities may also form part of the ongoing strategy.
What are backlinks and why do they matter?
Backlinks are links from other websites pointing to your website.
Google views quality backlinks as trust and authority signals, which can help strengthen your website’s credibility and ranking potential over time.
Not all backlinks are equal though, quality matters far more than quantity.
What are GEO prompts?
GEO prompts are conversational search phrases and questions that people may ask AI platforms when looking for products, services, recommendations, or information.
Rather than targeting only traditional keywords, SGEO also targets the types of questions customers are asking platforms such as ChatGPT, Gemini, and Google AI Overviews.
Will SGEO replace paid advertising?
No.
SGEO and paid advertising serve different purposes.
Paid advertising provides immediate visibility, while SGEO focuses on building long-term organic visibility, authority, and discoverability across search and AI platforms.
Many businesses achieve the strongest results by combining both strategies.
Why is SGEO important for the future?
Customer search behaviour is evolving rapidly.
People are increasingly relying on AI-generated answers, voice search, local search, reviews, and conversational search experiences when making decisions.
SGEO helps businesses adapt to these changes by creating a visibility strategy designed not only for today's search landscape but for the future of search as well.
What makes Wellness Marketing different from other agencies?
At Wellness Marketing, we focus on strategy, transparency, communication, and long-term business growth.
We don’t believe in confusing jargon or “magic SEO tricks.”
Our approach is focused on:
• Strong foundations
• Long-term visibility
• Sustainable growth
• Ongoing optimisation
• Strategic content and authority building
• Real business outcomes rather than vanity metrics
We also understand how SEO fits into a broader marketing ecosystem, allowing us to create more aligned and sustainable growth strategies for businesses.
Ready To Build A Stronger Online Presence?
Whether you’re looking for support with a specific service, a more strategic marketing approach, or a tailored solution across multiple areas of your business, our team is here to help. If you’re unsure which option is the best fit, we’d love to chat and help guide you in the right direction.
Book a discovery call with Lisa to discuss your business goals, explore your options, and create a strategy aligned with the next stage of growth for your business.
The Wellness Marketing Difference
Building Healthier Businesses Through Strategy, Systems & Sustainable Growth
At Wellness Marketing, we believe sustainable growth comes from more than individual marketing activities.
It comes from strong foundations, connected systems, strategic decision-making, and a clear focus on long-term business health.
Everything we do is guided by the principles below, helping our clients build stronger, healthier, and more sustainable businesses.
Strategic Growth: We focus on activities that create meaningful, long-term growth.
Business Health: We help strengthen the foundations that support business performance.
Systems Over Tactics: We build connected systems, not disconnected marketing activities.
Visibility & Authority: We help businesses become the obvious choice in their industry.
Partnership & Transparency: We work alongside our clients as a trusted strategic partner.
Simplicity & Clarity: We simplify complex challenges into practical growth strategies.
We're Not Here To Simply Deliver Services.
We're Here To Help You Build A Stronger, Healthier, And More Sustainable Business.
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